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Advertising Strategies for Targeting U.S. Hispanics

Recently-released 2010 U.S. Census data reveals that more than half of the U.S. population growth between 2000 and 2010 was driven by Hispanics. During this time, the U.S. Hispanic population increased by more than 15 million people, now making them the...
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Latin America – A Story of Growth

Earlier this week Alejandro Fosk, senior vice president of comScore Latin America, presented the State of the Internet in Latin America, which provided a look at recent region and market trends in this dynamic and growing part of the world.
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Seeking Osama: Anatomy of a News Firestorm in a Cross-Platform Environment

When the news broke late Sunday evening that U.S. armed forces had managed to hunt down and kill Osama bin Laden, a range of emotions washed over me, including relief, elation, pride and so many others. But soon after the initial “pinch-myself, is this...
9% - ights/Blog/Seeking-Osama-Anatomy-of-a-News-Firestorm-in-a-Cross-Platform-Environment

6 Keys to Mobile Search Marketing Success

A funny thing happened on the bus on my way to work recently. I was on my phone searching for a lunchtime haircut spot, the lady next to me was shopping for new curtains on her iPad, and a Wall Street type was talking loudly on his phone asking for tips...
9% - ights/Blog/6-Keys-to-Mobile-Search-Marketing-Success

Creative is King When Targeting Millennials

Raised in the technology age (since the early 80s), Millennials have only known life with scores of cable channels, remote controls, and video games. In addition to these conveniences, younger Millennials can’t even imagine life without the Internet,...
9% - ights/Blog/Creative-is-King-When-Targeting-Millennials

Power to the People

For more than ten years, there have been debates in the Internet measurement space about panel-centric versus server-centric measurement. Recently the IAB released its Audience Reach Measurement Guidelines, a document two years in the making that will...
9% - ights/Blog/Power-to-the-People

The Rise of Digital Omnivores

As people become increasingly connected through the use of these devices, we are witnessing the transformation of consumers into digital omnivores able to engage seamlessly with a steady stream of digital content across different platforms.
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Can Newspapers Turn Sizable Online Audiences Into Profitable Ones

In an earlier post, I examined the growth in online newspaper site visitors relative to the decline in print readership audiences, and to what degree readers of the print edition are migrating to online newspaper sites for their news, either exclusively...
9% - ights/Blog/Can-Newspapers-Turn-Sizable-Online-Audiences-Into-Profitable-Ones

comScore Acquires Nedstat, Global Analytics and Online Optimization Provider

Today, comScore announced the acquisition of Nedstat, an online analytics and optimization firm. Based in Amsterdam, the Netherlands, Nedstat has a proven track record of helping companies improve the effectiveness and profitability of online marketing...
9% - ights/Blog/comScore-Acquires-Nedstat-Global-Analytics-and-Online-Optimization-Provider

Official Games Site Users Are Pure Gold

With the Olympics now just over a year away, the first test of consumer excitement has just finished with a reported 1.8m individuals applying for tickets before the end of April deadline. London 2012 organisers have every reason for optimism, with over...
9% - ights/Blog/Official-Games-Site-Users-Are-Pure-Gold