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The Chicago FireStarter Venture Capital Fund
The digital revolution has touched us all, bringing extraordinary services to our finger tips and improving our lives in ways that would have been inconceivable just a short time ago. In recent years, Chicago has seen a variety of new technology companies...
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ights/Blog/The-Chicago-FireStarter-Venture-Capital-Fund
Live Streaming Video Jumps 600% in Past Year
Nearly a decade before anyone had heard of YouTube, the first viral video spread among snickering teens and procrastinating college students. Discovered via direct download links and embedded QuickTime players, Trey Parker and Matt Stone’s “The Spirit...
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ights/Blog/Live-Streaming-Video-Jumps-600-in-Past-Year
The Lure of TV Advertising for Internet Businesses
I’ve been struck recently by the number of Internet companies that are advertising on television. Clearly, this trend must reflect an acknowledgment by online businesses - big and small - of the appeal and value of advertising on TV, even as the Internet...
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ights/Blog/The-Lure-of-TV-Advertising-for-Internet-Businesses
Page Load Performance Can Affect Consumer Behavior: How Does Your Site Measure Up?
I am very excited to announce that comScore recently introduced a new capability for measuring page load data, which allows Web site operators to benchmark the performance of their sites vs. their competitors. This new capability was made feasible through...
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ights/Blog/Page-Load-Performance-Can-Affect-Consumer-Behavior-How-Does-Your-Site-Measure-Up
How to Optimize Search Marketing on Tablets vs. Smartphones
Having attended myriad web conferences over the years, I’ve heard most every prediction you can imagine. Some were a bit misguided (“Portals are the future direction of the Web!”) and others were spot on (“This Google thing seems to have legs…”), but...
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ights/Blog/How-to-Optimize-Search-Marketing-on-Tablets-vs.-Smartphones
The Struggles of the Middle Class
The August government jobs report showed that unemployment remains stubbornly high at a level of 9.7% of the civilian labor force and rose marginally by 0.1 percentage points from July. The loss of jobs during the current recession has been deeper and...
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ights/Blog/The-Struggles-of-the-Middle-Class
As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising
In today's digital world, it is clear now more than ever before that pricing power is rapidly shifting to the consumer. The digital medium has brought transparency to prices and made it easy for anyone with a computer or mobile device to quickly find...
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ights/Blog/As-Power-Shifts-to-Consumers-Get-Ready-for-a-Renaissance-in-Advertising
No Time to Lose for Online Retailers
One of the fascinating things that’s become clear this holiday shopping season is that many retailers launched their marketing programs earlier this year, with a strong emphasis on price discounts and other financial incentives such as free shipping....
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ights/Blog/No-Time-to-Lose-for-Online-Retailers
Game On! Online Sport Content Grows Around the Globe
Having recently joined comScore from a background steeped in sport, it’s an area close to my heart. Outside of the U.S., I believe that sport Web sites are a rather under-researched component of the sporting world compared to other industries, but there...
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ights/Blog/Game-On!-Online-Sport-Content-Grows-Around-the-Globe
Getting Beyond Big – and How to Make 14 Billion Video Streams a Month Count
Fourteen billion is a big number, and we like big numbers. They have impact. They are bold. They make great headlines (see above). But when it comes to making online video audiences targetable and valuable, big sweeping numbers can mislead us into thinking...
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ights/Blog/Getting-Beyond-Big-and-How-to-Make-14-Billion-Video-Streams-a-Month-Count
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