Search for "estadística en psicología pdf" returned 4693 matches

The Dawn of Hybrid Audience Measurement

It is often said that the Internet is the most measurable medium. This is certainly true of measuring ad impressions and click through rates, which are critical elements of advertising measurement. However, measuring audiences has been far more challenging,...
9% - ights/Blog/The-Dawn-of-Hybrid-Audience-Measurement

How Search is Making us Smarter

While these Google Doodles have perhaps a unique ability to drive these searches, they represent only a tiny fraction of all the new educational information to which search exposes us – both directly and indirectly – every day. Search clearly has an important...
9% - ights/Blog/How-Search-is-Making-us-Smarter

The Time is Now for Women to Stand Up and Start Up

I can vividly remember my first day at my new employer, Procter and Gamble, back in the 1980’s. I walked into Cincinnati headquarters and entered the elevator. On the ride up, I clearly recall four men in suits discussing details of a commercial they...
9% - ights/Blog/The-Time-is-Now-for-Women-to-Stand-Up-and-Start-Up

Wharton’s Future of Advertising Project

Last Thursday, I spent a very interesting afternoon at the Wharton Business School as a member of the Global Advisory Board for the “The Future of Advertising Project” (FOA). It was a fun afternoon chatting with the likes of Rishad Tobaccowala (CEO of...
9% - ights/Blog/Wharton-s-Future-of-Advertising-Project

Accurately Counting Your Chickens before They Hatch: How Aligning Pre-Test Scores and Marketing Mix Modeling Outcomes Enhances Actionability

For many brands, Marketing Mix Modeling (MMM) has become a de facto standard for calculating advertising return. By separating incremental sales from base sales, MMM quantifies the contributions that each element of the marketing mix makes to the bottom...
9% - ights/Blog/Accurately-Counting-Your-Chickens-before-They-Hatch-How-Aligning-Pre-Test-Scores-and-Marketing-Mix-Modeling-Outcomes-Enhances-Actionability

Social SEO – Facebook & Twitter Best Practices

Optimizing your social presence for search is important, right? That is certainly what we've all been told for some time, but determining why it's important and deciding where to focus can be challenging. Exponential growth of a medium is great and all,...
9% - ights/Blog/Social-SEO-Facebook-Twitter-Best-Practices

comScore Gets On the Map in Istanbul!

This past week I had the unique privilege of speaking at Google Day in Istanbul, Turkey. I’ll be honest – when I first agreed to take on this speaking engagement, I was a little apprehensive. This would be my first trip to Istanbul, and I’ll admit that...
9% - ights/Blog/comScore-Gets-On-the-Map-in-Istanbul

Is Silicon Valley a Systemic Risk?

This WSJ article caught my eye and, at first, I couldn’t believe what I was reading. How on earth could the government think that VC firms represent a systemic risk to the financial system? Has the pendulum swung so far that the government now thinks...
9% - ights/Blog/Is-Silicon-Valley-a-Systemic-Risk

Thanksgiving Weekend Continues Strong Momentum for Online Holiday Shopping

We just tabulated the holiday spending totals for the Saturday and Sunday of Thanksgiving Weekend (Nov. 28-29) and saw continued growth in online consumer spending after the double-digit gains of Thanksgiving Day (+10% vs. year ago to $318 million) and...
9% - ights/Blog/Thanksgiving-Weekend-Continues-Strong-Momentum-for-Online-Holiday-Shopping

The Rise of Social Networking in Latin America

comScore presents The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level.
9% - ights/Presentations-and-Whitepapers/2011/The-Rise-of-Social-Networking-in-Latin-America