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My Two Cents on the Online Video Conundrum

It’s occurred to me as of late that the online video conundrum – simply put, the fact that online video advertising growth is not tracking at the same rate as that of online video consumption – is in many ways self-inflicted. While there are several reasons...
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GSMA Announces comScore as U.K. Partner for Mobile Media Metrics initiative


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The comScore Data Passport - Second Half 2009

From emerging markets to converging media, comScore is the one global source of digital market intelligence that truly measures the digital world. Our data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal.
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comScore Appointments Anne Hunter and Daryl McNutt

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the appointment of Anne Hunter as vice president of advertising effectiveness products and Daryl McNutt as vice president of comScore Marketing Solutions, Media. The...
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comScore/dunnhumbyUSA Research Shows Online Advertising on Par with TV Advertising in Growing Retail Sales of Consumer Packaged Goods Brands

comScore in partnership with dunnhumbyUSA, an international leader in building sales and brand value for consumer goods and retail companies, today released the results of an early series of studies it has conducted into the effectiveness of online advertising...
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A Deeper Look at Bing's Performance in June

With the release of our June search data to clients today, I have gotten many media questions focused on the Bing results since its launch in early June. With one full month of metrics available, we can now shed more light on its performance, which can...
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comScore Media Metrix Ranks Top 50 U.S. Web Properties for May 2009

comScore, Inc. today released its monthly analysis of U.S. consumer activity at the top online properties for May 2009 based on data from the comScore Media Metrix service. May saw online visitation surge at gift- related sites as Mother’s Day and other...
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Media Metrix 360 UK

Strong industry support has emerged following the announcement earlier this week that comScore, Inc. will be launching its new Media Metrix 360 ‘panel centric hybrid’ solution for digital audience measurement in the U.K..
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Keeping Score with Social Media Marketing and Measurement: Three Things to Consider Before Getting Started

I was a member of the measurement panel at the IAB Social Media Conference recently, and we talked a lot about the social media ‘scorecard.’ There were a variety of perspectives represented as Bryan Wiener, CEO of 360i, moderated the discussion between...
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comScore Appoints Joe Nguyen Vice President Sales Southeast Asia


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