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Comscore Inks Agreement with Captivate for DOOH Audience Measurement

Comscore today announced an agreement with Captivate, North America’s leading location-based digital video network, to provide reporting from Comscore’s fast-growing digital out-of-home (DOOH) solution.
31% - ights/Press-Releases/2021/8/Comscore-Inks-Agreement-with-Captivate-for-DOOH-Audience-Measurement

Comscore Teams with Experian InfoSum and LiveRamp

With privacy guidelines changing constantly, marketers are getting ahead of the shifting digital identity landscape and seeking solutions that allow them to continue to reach the right audiences without interruption – while also incorporating their own...
31% - ights/Press-Releases/2021/7/Comscore-Teams-with-Experian-InfoSum-and-LiveRamp

Comscore Provides Preferred Method for Local Audience Measurement Currency to Spectrum Reach

Comscore today announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.
38% - ights/Press-Releases/2021/7/Comscore-Provides-Preferred-Method-for-Local-Audience-Measurement-Currency-to-Spectrum-Reach

SQAD Integrates Comscore Television Currency into MediaCosts

Comscore, in partnership with SQAD LLC., today announced an expansion of the MediaCosts platform to integrate Comscore’s national and local measurement information into SQAD’s ad cost research data.
38% - ights/Press-Releases/2021/7/SQAD-Integrates-Comscore-Television-Currency-into-MediaCosts

Comscore launches Plan Metrix Multi-Platform in India

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced the introduction of its Plan Metrix Multi-Platform product to the Indian market. This solution combines consumer’s desktop and mobile behaviour...
31% - ights/Press-Releases/2021/7/Comscore-launches-Plan-Metrix-Multi-Platform-in-India

Online Measurement in a Privacy-Forward Future

Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.
47% - ights/Blog/Online-Measurement-in-a-Privacy-Forward-Future

Comscore y Retargetly se unen para ampliar la solución de targeting sin cookies

Comscore is excited to announce it has partnered with Retargetly, the leading data intelligence platform in Latin America, to deliver the first cookieless targeting solution specifically tailored for the Latin America region.
31% - ights/Press-Releases/2021/6/Comscore-and-Retargetly-Partner-to-Extend-Cookieless-Targeting-Solution-in-Latin-America

WarnerMedia Joins Comscores National Addressable TV Measurement Trials

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that WarnerMedia is the first national programmer to formally participate in Comscore’s National Addressable TV programmer trials....
38% - ights/Press-Releases/2021/6/WarnerMedia-Joins-Comscores-National-Addressable-TV-Measurement-Trials

Comscore Wins Back Local Television Measurement Contract with Capitol Broadcasting

Comscore today announced a new agreement to provide Capitol Broadcasting with Comscore’s industry-leading local TV measurement, including for WRAL & WRAZ in Raleigh, NC.
45% - ights/Press-Releases/2021/6/Comscore-Wins-Back-Local-Television-Measurement-Contract-with-Capitol-Broadcasting

Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it is partnering with Spiketrap, the conversation analytics platform powering instant audience understanding for creators, brands,...
60% - ights/Press-Releases/2021/6/Comscore-and-Spiketrap-Announce-Launch-of-Next-Generation-Cookie-Free-Targeting-for-Gaming-Audiences