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New Cross-Platform Movie Measurement Solution
Comscore today announced that it is developing the next generation of cross-screen measurement solutions that will deliver a complete understanding of how movies and premium video content are performing, regardless of where audiences are consuming such...44% - ights/Press-Releases/2021/1/New-Cross-Platform-Movie-Measurement-Solution
Comscore and IHS Markit PlaceIQ and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale
With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across...53% - ights/Press-Releases/2021/1/Comscore-and-IHS-Markit-PlaceIQ-and-TransUnion-Launch-First-Cookie-Free-Audience-Targeting-Solution-at-Scale
Comscore Announces Strategic Investment by Charter Communications Qurate Retail and Cerberus
Comscore announces strategic investment by Charter Communications, Qurate Retail and Cerberus. The investment will accelerate the industry’s shift to census-based audience and impression measurement.44% - ights/Press-Releases/2021/1/Comscore-Announces-Strategic-Investment-by-Charter-Communications-Qurate-Retail-and-Cerberus
So Long 2020 We Are Not Sorry to See You Go
At the beginning of 2020, no one could have predicted the year ahead. From the pandemic to social justice issues to the political season and increased consumer privacy protection concerns, businesses have been impacted by wave after wave of changes and...24% - ights/Blog/So-Long-2020-We-Are-Not-Sorry-to-See-You-Go
Big 3 Holiday Days Exceed 22 Billion in Online Spending
Top spending day Cyber Monday grew 24 percent to $9.8 billion, while earlier start to holiday shopping season saw online sales pulled forward to Thanksgiving and Black Friday.60% - ights/Blog/Big-3-Holiday-Days-Exceed-22-Billion-in-Online-Spending
Comscore Announces Renewal and Expansion with Gray Television for Local TV Measurement
Comscore today announced a renewal and expansion agreement with Gray Television that will see Gray using Comscore’s measurement services for the vast majority of its market footprint representing approximately 19 percent of all US television households....45% - ights/Press-Releases/2020/12/Comscore-Announces-Renewal-and-Expansion-with-Gray-Television-for-Local-TV-Measurement
When it Comes to Brand Safety for CTV are we Doomed to Repeat the Mistakes of the Past
It’s 2010 and programmatic buying has become mainstream and is a key part of every major brand’s media plan. Simultaneously, salivating brand safety provider sales reps are blasting marketers non-stop with instances where their digital campaign ran alongside...44% - ights/Blog/When-it-Comes-to-Brand-Safety-for-CTV-are-we-Doomed-to-Repeat-the-Mistakes-of-the-Past
Comscore Reports Third Quarter 2020 Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2020.40% - ights/Press-Releases/2020/11/Comscore-Reports-Third-Quarter-2020-Results
Comscore Provides Update on Strategic Alternatives Review Process
Comscore, Inc. (Nasdaq: SCOR) today provided an update regarding its review of strategic alternatives announced last year. Comscore's board of directors and management, supported by its legal and financial advisors, have conducted a thorough and deliberate...60% - ights/Press-Releases/2020/11/Comscore-Provides-Update-on-Strategic-Alternatives-Review-Process
Comscore Announces Advancements in Cross-Screen Media Measurement
As Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms is on the precipice of entering its second decade of delivering groundbreaking census-representative TV measurement, the company is excited...31% - ights/Press-Releases/2020/10/Comscore-Announces-Advancements-in-Cross-Screen-Media-Measurement