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COVID-19 and its Continued Impact on the Auto Industry

As we enter the second month of stay-at-home measures, the U.S. economy continues to reel. The automotive industry in particular has been hit hard, with Comscore data showing a 25 percent decline in new vehicle demand year-over-year as of mid-March 2020....
45% - ights/Blog/COVID-19-and-its-Continued-Impact-on-the-Auto-Industry

Comscore Sees Signs of Stabilizing Automotive Consumer Demand

As the COVID-19 pandemic continues to affect consumer demand, there are indications that the worst might be over for the automotive industry. New insights from Comscore shows that the significant drop in consumer demand for new vehicles seen across March...
38% - ights/Press-Releases/2020/4/Comscore-Sees-Signs-of-Stabilizing-Automotive-Consumer-Demand

Comscore and JW Player Partnership Delivers Contextual Targeting for Video Advertising

Comscore and JW Player, the world’s largest independent video platform, are excited to announce that Comscore’s brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their...
28% - ights/Press-Releases/2020/4/Comscore-and-JW-Player-Partnership-Delivers-Contextual-Targeting-for-Video-Advertising

Comscore Announces Launch of QuickScore for Local Television

Comscore today announced the launch of Comscore Quick Score™, a television ratings report that provides viewership insights to local media within 48 hours of broadcast for faster, more efficient ad sales, programming and promotional decisions.
38% - ights/Press-Releases/2020/4/Comscore-Announces-Launch-of-QuickScore-for-Local-Television

Comscore and iHeartMedia Agree to Renewal for Digital Measurement

Comscore and iHeartMedia today announced a renewal agreement that enables iHeartMedia to continue utilizing Comscore’s industry-leading digital audience measurement. The multi-year agreement gives iHeartMedia continuing access to Comscore’s Media Ratings...
38% - ights/Press-Releases/2020/3/Comscore-and-iHeartMedia-Agree-to-Renewal-for-Digital-Measurement

Comscore and IRIS TV Introduce Contextual Targeting for Connected TV and Video Advertising

Comscore and IRIS.TV today announced that Comscore’s brand safety and contextual categorization segments are now available for activation in IRIS.TV’s Contextual Video Marketplace. This partnership represents Comscore’s continued focus on privacy-driven...
47% - ights/Press-Releases/2020/3/Comscore-and-IRIS-TV-Introduce-Contextual-Targeting-for-Connected-TV-and-Video-Advertising

Comscore Reports Fourth Quarter and Full Year 2019 Results

Comscore Reports Fourth Quarter and Full Year 2019 Results. Q4 Syndicated digital revenue stabilized on a sequential basis. Q4 Local TV revenue up 35% year-over-year. Comscore announces measurement agreement with Comcast
48% - ights/Press-Releases/2020/2/Comscore-Reports-Fourth-Quarter-and-Full-Year-2019-Results

Multi-Year Renewal with CBS Television Stations

Comscore today announced a multi-year partnership with all 27 CBS Local Television Stations. Under the agreement, the stations will be continuing their use of Comscore local television and advanced automotive and political currencies.
45% - ights/Press-Releases/2020/2/Multi-Year-Renewal-with-CBS-Television-Stations

Keeping it real The social media Summit by Shareablee

We're all trying to drive innovation without losing the soul of what we do. It's not always easy to balance those competing aims - and let's face it there's no play book for social media let alone data.
38% - ights/Blog/Keeping-it-real-The-social-media-Summit-by-Shareablee

Comscore Measurement in a Cookieless World

In light of the recent Google announcement on phasing out third-party cookie support for Chrome, we look at how Comscore measurement is in full support of privacy-by-design principles.
28% - ights/Blog/Comscore-Measurement-in-a-Cookieless-World