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Comscore Announces Multi-Year Agreement with Xandr
Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and Xandr, AT&T’s advanced advertising and analytics company, today announced that Comscore will be the measurement and currency provider for Xandr’s Addressable...66% - ights/Press-Releases/2019/8/Comscore-Announces-Multi-Year-Agreement-with-Xandr
WTF is Influence Anyway
Consider the scale of influence on social. Almost 70% of Americans today are following at least 1 influencer and at the same time we're seeing phenomenal volume this year.39% - ights/Blog/WTF-is-Influence-Anyway
Comscore Continues to Gain Momentum and Market Share in Local Markets Signaling Broader Shift in TV Measurement
More than ever, advertising industry stakeholders are seeking sophisticated measurement tools that enable them to understand and reach today’s modern consumer, particularly at the local level. That’s why Comscore (Nasdaq: SCOR), a trusted partner for...60% - ights/Press-Releases/2019/8/Comscore-Continues-to-Gain-Momentum-and-Market-Share-in-Local-Markets-Signaling-Broader-Shift-in-TV-Measurement
Comscore Reports Second Quarter 2019 Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2019.40% - ights/Press-Releases/2019/8/Comscore-Reports-Second-Quarter-2019-Results
The Changing State of Privacy
Anyone doing business in the United States should be aware of the California Consumer Protection Act (CCPA) that was passed last year.21% - ights/Blog/The-Changing-State-of-Privacy
Comscore Announces Malaysian Launch of Video Metrix Multi-Platform
Comscore, Inc. today announced the launch of Video Metrix® Multi-Platform in Malaysia. This launch will provide a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding...66% - ights/Press-Releases/2019/7/Comscore-Announces-Malaysian-Launch-of-Video-Metrix-Multi-Platform
Comscore and MediaScience Announce Strategic Partnership
Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and MediaScience, a global leader in scientific, lab-based measurement of consumer interaction with media and advertising, are joining forces to provide deeper...38% - ights/Press-Releases/2019/6/Comscore-and-MediaScience-Announce-Strategic-Partnership
John K. Martin Jr. Joins Comscore Board of Directors
Comscore, Inc. (Nasdaq: SCOR) today announced that John K. Martin Jr. has joined its Board of Directors effective May 22, 2019. Martin will serve as Chairman of the Board’s Finance Committee to assist the company with its financing efforts.64% - ights/Press-Releases/2019/5/John-K.-Martin-Jr.-Joins-Comscore-Board-of-Directors
The Data Personality Scale
At the opening of the INTERACT summit earlier this month I posed the question, "What is your Data Personality?” Does the thought of data make you giddy... with excitement, or nausea? Do you long for hours alone with your music and your spreadsheets -...31% - ights/Blog/The-Data-Personality-Scale
Comscore Expands Partnership with Lockwood Broadcast Group to Exclusive Measurement Deal
Comscore Expands Partnership with Lockwood Broadcast Group to Exclusive Measurement Deal. New long-term agreement adds four newly-acquired Lockwood stations to Comscore partnership, and renews a fifth38% - ights/Press-Releases/2019/5/Comscore-Expands-Partnership-with-Lockwood-Broadcast-Group-to-Exclusive-Measurement-Deal