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comScore Responds to IAB Open Letter

Recently, comScore was asked by the IAB to provide clearer transparency with regards to our panel methods for measuring the size of online audiences. comScore welcomes the objective outlined in the IAB Open Letter.
53% - ights/Blog/comScore-Responds-to-IAB-Open-Letter

Comscore Announces its Digital Audience Measurement Will Now Include Snapchat Discover

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a new partnership with Snap, Inc., to integrate Snapchat Discover traffic into Comscore’s digital audience measurement solutions. The inclusion...
53% - ights/Press-Releases/2018/11/Comscore-Announces-its-Digital-Audience-Measurement-Will-Now-Include-Snapchat-Discover

Comscore Reappointed for Another Term as Preferred Digital Audience Currency in Malaysia

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced that it has been reappointed once again as the preferred vendor for digital audience currency in Malaysia
53% - ights/Press-Releases/2019/11/Comscore-Reappointed-for-Another-Term-as-Preferred-Digital-Audience-Currency-in-Malaysia

comScore Announces the Introduction of Mobile Consumer Panel Data to MMX Multi Platform and Mobile Metrix in Mexico

comScore, Inc. (NASDAQ: SCOR) today announced major upgrades to MMX Multi-Platform and Mobile Metrix in Mexico with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s...
53% - ights/Press-Releases/2016/11/comScore-Announces-the-Introduction-of-Mobile-Consumer-Panel-Data-to-MMX-Multi-Platform-and-Mobile-Metrix-in-Mexico

comScore's Response to IAB


53% - ights/Press-Releases/2007/04/comScore-s-Response-to-IAB

comScore Selected by Wireless Media Consulting to Help Provide Common Short Code Media Monitoring for CTIA-The Wireless Association®

comScore today announced it had been selected through a contract with Wireless Media Consulting (WMC) to monitor common short code (CSC) promotional materials for CTIA-The Wireless Association in order to validate that promotional materials used to market...
53% - ights/Press-Releases/2009/6/comScore-Selected-by-Wireless-Media-Consulting-to-Help-Provide-Common-Short-Code-Media-Monitoring-for-CTIA-The-Wireless-Association-R

Comcast's Effectv Taps Comscore for Local TV Measurement Currency

Comscore and Effectv announced today that Effectv will be using Comscore’s local TV measurement solution as a new form of currency.
53% - ights/Press-Releases/2022/3/Comcast-s-Effectv-Taps-Comscore-for-Local-TV-Measurement-Currency

Next-Gen Measurement: AI, Automation and Big Data

How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
53% - ights/Videos/Interview/Next-Gen-Measurement-AI-Automation-and-Big-Data

ID-Free Impressions are the New Normal

Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
53% - ights/Blog/ID-Free-Impressions-are-the-New-Normal

Yahoo DSP Onboards Comscores AI-Powered ID-Free Audiences

Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expansion of its partnership with Yahoo DSP, adding Comscore’s AI powered ID-free audiences to Yahoo’s existing suite of targeting solutions.
53% - ights/Press-Releases/2025/5/Yahoo-DSP-Onboards-Comscores-AI-Powered-ID-Free-Audiences