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Super Bowl Ad Bowl
53% -
ights/Press-Releases/2005/02/Super-Bowl-Ad-Bowl
comScore Announces Appointment of Chris Nicotra as Chief Technology Officer
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Chris Nicotra is joining the comScore management team as Chief Technology Officer. Mr. Nicotra will be responsible for overseeing comScore’s software engineering,...
53% -
ights/Press-Releases/2010/2/comScore-Announces-Appointment-of-Chris-Nicotra-as-Chief-Technology-Officer
comScore 2010 Super Bowl Pre-Game Survey Reveals Fan Predictions and Importance of Internet on Game Day
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl pre-game survey. The survey of 1,065 U.S. Internet users conducted from February 2-4, 2010 revealed several interesting insights into...
53% -
ights/Press-Releases/2010/2/comScore-2010-Super-Bowl-Pre-Game-Survey-Reveals-Fan-Predictions-and-Importance-of-Internet-on-Game-Day
Building the Path Forward for the Future of Measurement
The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled. The marketplace is no longer willing to settle for a measurement source that relies on small panels to drive decision-making...
53% -
ights/Blog/Building-the-Path-Forward-for-the-Future-of-Measurement
A oportunidade para anunciantes e publishers diante da recente notícia sobre os cookies
As the AdTech ecosystem processes this week’s news from Google, that it has pulled back on its plans to deprecate third-party cookies from Chrome, I see major positives for an evolving industry. The Google announcement doesn't mean a return to January...
53% -
ights/Blog/The-Opportunity-for-Advertisers-and-Publishers-in-Light-of-the-Recent-Cookies-News
Celebrating Comscores 25th Anniversary
When Comscore was founded in 1999, our industry looked starkly different than it does today. The year we launched, there was no Retail Media or CTV, and none of us spent time managing multiple streaming subscriptions. Netflix's monthly subscription offering...
53% -
ights/Blog/Celebrating-Comscores-25th-Anniversary
comScore Introduces Validated Campaign Essentials
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of campaign...
52% -
ights/Press-Releases/2012/1/comScore-Introduces-Validated-Campaign-Essentials
comScore Announces Beta Release of Media Metrix Multi-Platform
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. Beta release of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix...
52% -
ights/Press-Releases/2012/11/comScore-Announces-Beta-Release-of-Media-Metrix-Multi-Platform
comScore Introduces Revolutionary Multi-Platform Campaign Analytics Solution to Measure Advertising Effectiveness Across TV, Web and Mobile
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of validated Campaign Essentials™ Multi-Platform (vCE™ MP), a ground-breaking solution that is the first to provide holistic campaign delivery validation...
52% -
ights/Press-Releases/2012/10/comScore-Introduces-Revolutionary-Multi-Platform-Campaign-Analytics-Solution-to-Measure-Advertising-Effectiveness-Across-TV-Web-and-Mobile
Yahoo and comScore Partner to Expand Global Access to Ad Measurement
At today’s Digital Content NewFronts, comScore (NASDAQ: SCOR) and Yahoo (NASDAQ: YHOO) announced that they are partnering to simplify the digital ad buying and measurement process for marketers around the world.
52% -
ights/Press-Releases/2014/4/Yahoo-and-comScore-Partner-to-Expand-Global-Access-to-Ad-Measurement
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