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Ad Fraud in Mobile Advertising The Next Battleground

The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have...
39% - ights/Blog/Ad-Fraud-in-Mobile-Advertising-The-Next-Battleground

comScore Board Names Co-Founder Gian Fulgoni as Chief Executive Officer

comScore (NASDAQ: SCOR) today announced that its Board of Directors has named company co-founder Gian Fulgoni as its Chief Executive Officer. Mr. Fulgoni most recently served comScore as Chairman Emeritus, a role he has held since 2014, and he will continue...
57% - ights/Press-Releases/2016/8/comScore-Board-Names-Co-Founder-Gian-Fulgoni-as-Chief-Executive-Officer

comScore Enhances Plan Metrix Solution with Mobile Data Inputs

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of mobile data insights within Plan Metrix, a robust solution that combines Internet users’ actual online behavior with detailed offline information....
60% - ights/Press-Releases/2016/7/comScore-Enhances-Plan-Metrix-Solution-with-Mobile-Data-Inputs

comScore signs Local TV Ratings Contract with Dispatch Printing Company

comScore (NASDAQ: SCOR) today announced it has signed a local TV measurement agreement with the Dispatch Printing Company television stations, WTHR-TV (NBC) in Indianapolis, Indiana and WBNS-TV (CBS) in Columbus, Ohio.
64% - ights/Press-Releases/2016/7/comScore-signs-Local-TV-Ratings-Contract-with-Dispatch-Printing-Company

comScore Expands Relationship with Raycom TV

comScore (NASDAQ: SCOR) today announced the expansion of its partnership with Raycom for comScore’s local television viewing information across five new Raycom television markets. With this agreement, comScore now has 56 TV markets under contract with...
71% - ights/Press-Releases/2016/7/comScore-Expands-Relationship-with-Raycom-TV

Hearst Television Inc Signs with comScores Local TV Service

comScore (NASDAQ: SCOR) today announced it has entered a multi-market agreement with Hearst Television, Inc. for three of its stations – WISN-TV (ABC) Milwaukee, Wis., as well as KHBS/KHOG-TV (ABC) and KHBS/KHOG-D2 (CW) Fort Smith-Fayetteville, Ark.
77% - ights/Press-Releases/2016/6/Hearst-Television-Inc-Signs-with-comScores-Local-TV-Service

Platform One Demand-Side Platform MarketOne Leverages comScore validated Campaign Essentials

comScore, Inc. (NASDAQ: SCOR) today announced that Platform One demand-side platform MarketOne® has leveraged comScore validated Campaign EssentialsTM (vCE®) for digital campaign viewability measurement. comScore vCE allows advertisers to measure the...
60% - ights/Press-Releases/2016/6/Platform-One-Demand-Side-Platform-MarketOne-Leverages-comScore-validated-Campaign-Essentials

comScore and xAd Partner to Provide Global Measurement Solution

xAd, the global leader in location intelligence that drives sales, today announced that it has partnered with comScore (NASDAQ: SCOR), a global media measurement and analytics company, to provide its clients with a global measurement solution that links...
47% - ights/Press-Releases/2016/6/comScore-and-xAd-Partner-to-Provide-Global-Measurement-Solution

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

Despite mobile accounting for 63% of total digital time spent in 2015, it only attracted 35% of all online ad dollars, according to the IAB 2015 Internet Ad Revenue Report. Ad dollars tend to eventually follow attention, but right now there’s a gap in...
45% - ights/Blog/Mobile-Ads-Drive-Higher-Brand-Lift-Than-Desktop-Ads

Momentum en Mexico Nuevas Mediciones y Ofertas con Partners llegan al Mercado

The past five years have seen unprecedented change to the digital landscape in Mexico marked by the vast proliferation of devices and the continued growth in advertising spend as more advertisers look online and across devices to engage their target audiences....
31% - ights/Blog/Momentum-in-Mexico-New-Measurement-and-Partnership-Offerings-Come-to-Market