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comScore and Rentrak to Merge

We are very excited to announce today the merger of two media industry measurement leaders, comScore and Rentrak.
63% - ights/Blog/comScore-and-Rentrak-to-Merge

comScore and Rentrak to Merge

comScore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.
61% - ights/Press-Releases/2015/9/comScore-and-Rentrak-to-Merge

MDA and comScore Release Rankings of Top Web Entities in Malaysia for July 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released...
24% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-July-2015

Xaxis Asia Pacific Executes First Buy Through comScore-The Trade Desk Integration Platform

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xaxis is the first in Asia Pacific to utilise the comScore-The Trade Desk integration platform to measure digital campaign performance. The integration...
60% - ights/Press-Releases/2015/9/Xaxis-Asia-Pacific-Executes-First-Buy-Through-comScore-The-Trade-Desk-Integration-Platform

The Trade Desk Integrates comScore validated Campaign Essentials

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced a global partnership with The Trade Desk, Inc. The integration allows media buyers to measure digital campaign delivery performance by leveraging comScore...
54% - ights/Press-Releases/2015/9/The-Trade-Desk-Integrates-comScore-validated-Campaign-Essentials

comScore Introduces FirstEver Syndicated Product to Combine TV and Digital Audience Metrics

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xmedia™ -- which provides a total view of the consumer by measuring content consumption across all digital platforms and TV in a single tool – is now...
54% - ights/Press-Releases/2015/9/comScore-Introduces-FirstEver-Syndicated-Product-to-Combine-TV-and-Digital-Audience-Metrics

comScore to Bring Industry’s First Combined GRP and Viewability Solution for Mobile Advertising to Canada

comScore First-Party Data and Mobile Data Partnerships to Enable Scalable Demographic Reporting in validated Campaign Essentials™ (vCE®)
66% - ights/Press-Releases/2015/9/comScore-to-Bring-Industry-s-First-Combined-GRP-and-Viewability-Solution-for-Mobile-Advertising-to-Canada

Digital Campaign Validation is Foundational for Advertising Impact

Often considered the most measurable of all media, digital suffers from a deluge of data points flowing in from a vast swathe of tools and service providers aiming to help advertisers evaluate digital campaigns. The heterogeneous array of capabilities...
31% - ights/Blog/Digital-Campaign-Validation-is-Foundational-for-Advertising-Impact

comScore Hosts Inaugural Industry Summit to Address the Future of Audiences Advertising

Key industry leaders congregate in New York for first-ever comScore Industry Summit
38% - ights/Press-Releases/2015/8/comScore-Hosts-Inaugural-Industry-Summit-to-Address-the-Future-of-Audiences-Advertising

MDA and comScore Release Rankings of Top Web Entities in Malaysia for June 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released...
24% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-June-2015