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WTF is Influence Anyway
Consider the scale of influence on social. Almost 70% of Americans today are following at least 1 influencer and at the same time we're seeing phenomenal volume this year.
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ights/Blog/WTF-is-Influence-Anyway
Why Googles cookies extension is no reason to take our foot off the pedal on measurement innovation
News this week that Google will delay its cookies sunset from 2023 to 2024, may be a welcome extension for publishers, brands (and their agencies) and the ad tech platforms, who have been hoping for more time to adjust to a new data landscape.
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ights/Blog/Why-Googles-cookies-extension-is-no-reason-to-take-our-foot-off-the-pedal-on-measurement-innovation
Michael Viane Joins Comscore Movies as Head of Global Revenue
Comscore today announced the appointment of Michael Viane as Head of Global Revenue for Comscore Movies. Viane will lead Comscore Movie’s sales efforts effective April 18th and report to EVP and Global Managing Director Arturo Guillén.
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ights/Press-Releases/2022/3/Michael-Viane-Joins-Comscore-Movies-as-Head-of-Global-Revenue
Broadcast Industry Leaders Spearhead Investment in RUN3TV
In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company today announced they are leading a collective venture that...
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ights/Press-Releases/2024/4/Broadcast-Industry-Leaders-Spearhead-Investment-in-RUN3TV
Comscore Predictive Audiences™ Drive Video Campaign Performance for IBM
Eightbar used Comscore’s privacy-forward contextual audiences to help a leading technology brand achieve the most efficient Cost-Per-Effective-Visit.
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e-Studies/Comscore-Predictive-Audiences-Drive-Video-Campaign-Performance-for-IBM
comScore Releases August 2012 US Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 66.4 percent of search queries...
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ights/Press-Releases/2012/9/comScore-Releases-August-2012-US-Search-Engine-Rankings
comScore Enhances Online Video Measurement to Better Align with TV
I am extremely excited to share with you our announcement from earlier today that comScore has just introduced Video Metrix 2.0, the next generation of our industry leading online video measurement product. comScore was the first company to introduce...
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ights/Blog/comScore-Enhances-Online-Video-Measurement-to-Better-Align-with-TV
comScore, FTC and TRUSTe Headline Privacy Town Hall
For those of you who may not be aware, Saturday, January 28th is the fourth annual Data Privacy Day, a day devoted to promoting best practices to help equip business and consumers to protect their online data and privacy. comScore is delighted to be helping...
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ights/Blog/comScore-FTC-and-TRUSTe-Headline-Privacy-Town-Hall
Wharton’s Future of Advertising Project
Last Thursday, I spent a very interesting afternoon at the Wharton Business School as a member of the Global Advisory Board for the “The Future of Advertising Project” (FOA). It was a fun afternoon chatting with the likes of Rishad Tobaccowala (CEO of...
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ights/Blog/Wharton-s-Future-of-Advertising-Project
comScore Gets On the Map in Istanbul!
This past week I had the unique privilege of speaking at Google Day in Istanbul, Turkey. I’ll be honest – when I first agreed to take on this speaking engagement, I was a little apprehensive. This would be my first trip to Istanbul, and I’ll admit that...
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ights/Blog/comScore-Gets-On-the-Map-in-Istanbul
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