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Amy Weinberger Appointed Vice President Australia New Zealand

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the appointment of Amy Weinberger as vice president for Australia and New Zealand. Ms. Weinberger brings nearly 12 years of digital research industry experience to...
38% - ights/Press-Releases/2010/11/Amy-Weinberger-Appointed-Vice-President-Australia-New-Zealand

The Netherlands Leads Europe in Online Visit Frequency


38% - ights/Press-Releases/2010/10/The-Netherlands-Leads-Europe-in-Online-Visit-Frequency

A Day in Boston at the Internet Retailer Conference

Last week, I spoke at the fifth annual Internet Retailer Conference & Exhibition in Boston. In spite of the continued uncertainty of the economy and the retail market, the conference, which ended Thursday, attracted more than 5,000 attendees and 368 exhibitors....
38% - ights/Blog/A-Day-in-Boston-at-the-Internet-Retailer-Conference

Thoughts on the Media Metrix 360 Announcement at the Conversational Media Summit

Last Monday I spoke to a packed room at Federated Media’s Conversational Marketing Summit in New York, where I announced comScore’s new digital audience measurement initiative, Media Metrix 360.
38% - ights/Blog/Thoughts-on-the-Media-Metrix-360-Announcement-at-the-Conversational-Media-Summit

comScore Expands Presence in Asia Pacific Region with Key Hires

Regional, April 16, 2013 – comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics has responded to strong growth in its Asia Pacific (APAC) business with the addition of several senior executives to its APAC team. Kerry J...
38% - ights/Press-Releases/2013/4/comScore-Expands-Presence-in-Asia-Pacific-Region-with-Key-Hires

Malaysian Digital Association Appoints comScore as the Official Internet Audience Measurement Currency

Malaysian Digital Association (MDA), the apex representative body for Online Publishers, Advertising Agencies and Digital Service Providers in Malaysia, today announced that comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, has been...
38% - ights/Press-Releases/2013/7/Malaysian-Digital-Association-Appoints-comScore-as-the-Official-Internet-Audience-Measurement-Currency

comScore Launches AdEffx Campaign Essentials™ in Europe

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the European launch of comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly sought after...
38% - ights/Press-Releases/2011/4/comScore-Launches-AdEffx-Campaign-Essentials-in-Europe

Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats.
38% - ights/Blog/Younger-Consumers-Receptive-to-Advertising-on-User-Generated-Content-Sites

Why Are Millennials So Mobile

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials...
38% - ights/Blog/Why-Are-Millennials-So-Mobile

UK Digital Market Overview January 2014

Your monthly snapshot of UK digital audience trends. Month on month, the Total Digital Population and PC figures remain stable, but online video increased by +1.2% (37.5m) and mobile grew slightly (+0.7%) to 34m unique users.
38% - ights/Presentations-and-Whitepapers/2014/UK-Digital-Market-Overview-January-2014