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Wharton’s Future of Advertising Project

Last Thursday, I spent a very interesting afternoon at the Wharton Business School as a member of the Global Advisory Board for the “The Future of Advertising Project” (FOA). It was a fun afternoon chatting with the likes of Rishad Tobaccowala (CEO of...
38% - ights/Blog/Wharton-s-Future-of-Advertising-Project

comScore Gets On the Map in Istanbul!

This past week I had the unique privilege of speaking at Google Day in Istanbul, Turkey. I’ll be honest – when I first agreed to take on this speaking engagement, I was a little apprehensive. This would be my first trip to Istanbul, and I’ll admit that...
38% - ights/Blog/comScore-Gets-On-the-Map-in-Istanbul

comScore Receives MRC Accreditation for comScore Direct Service

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has received accreditation from the Media Rating Council (MRC) for its comScore Direct service, which provides filtered census data for publishers in accordance...
38% - ights/Press-Releases/2011/4/comScore-Receives-MRC-Accreditation-for-comScore-Direct-Service

comScore Selected by Libero as Analytics Provider

Libero, Italy’s largest locally-owned portal has selected comScore Digital Analytix as its analytics platform provider.
38% - ights/Press-Releases/2012/5/comScore-Selected-by-Libero-as-Analytics-Provider

Amy Weinberger Appointed Vice President Australia New Zealand

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the appointment of Amy Weinberger as vice president for Australia and New Zealand. Ms. Weinberger brings nearly 12 years of digital research industry experience to...
38% - ights/Press-Releases/2010/11/Amy-Weinberger-Appointed-Vice-President-Australia-New-Zealand

A Day in Boston at the Internet Retailer Conference

Last week, I spoke at the fifth annual Internet Retailer Conference & Exhibition in Boston. In spite of the continued uncertainty of the economy and the retail market, the conference, which ended Thursday, attracted more than 5,000 attendees and 368 exhibitors....
38% - ights/Blog/A-Day-in-Boston-at-the-Internet-Retailer-Conference

Thoughts on the Media Metrix 360 Announcement at the Conversational Media Summit

Last Monday I spoke to a packed room at Federated Media’s Conversational Marketing Summit in New York, where I announced comScore’s new digital audience measurement initiative, Media Metrix 360.
38% - ights/Blog/Thoughts-on-the-Media-Metrix-360-Announcement-at-the-Conversational-Media-Summit

comScore Expands Presence in Asia Pacific Region with Key Hires

Regional, April 16, 2013 – comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics has responded to strong growth in its Asia Pacific (APAC) business with the addition of several senior executives to its APAC team. Kerry J...
38% - ights/Press-Releases/2013/4/comScore-Expands-Presence-in-Asia-Pacific-Region-with-Key-Hires

Malaysian Digital Association Appoints comScore as the Official Internet Audience Measurement Currency

Malaysian Digital Association (MDA), the apex representative body for Online Publishers, Advertising Agencies and Digital Service Providers in Malaysia, today announced that comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, has been...
38% - ights/Press-Releases/2013/7/Malaysian-Digital-Association-Appoints-comScore-as-the-Official-Internet-Audience-Measurement-Currency