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Comscore Awarded US Patent for Person-Level TV Audience Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected...
38% - ights/Press-Releases/2024/11/Comscore-Awarded-US-Patent-for-Person-Level-TV-Audience-Measurement

Reaching Audiences in the Era of Fragmented Privacy Regulations

It comes as no surprise that data privacy continues to be a hot topic in 2024. Several new state privacy laws aimed at protecting consumer data are going into effect in the coming months and marketers are scrambling to keep up with their new fragmented...
38% - ights/Blog/Reaching-Audiences-in-the-Era-of-Fragmented-Privacy-Regulations

Comscore Awarded Media Rating Council MRC Accreditation

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation...
38% - ights/Press-Releases/2025/4/Comscore-Awarded-Media-Rating-Council-MRC-Accreditation

Mastering Health Advertising in a Privacy-Centric World

The advertising landscape is undergoing a significant shift towards privacy-conscious practices.
38% - ights/Mastering-Health-Advertising-in-a-Privacy-Centric-World

Flexible by Design

If you work in media, you already know: this industry never sleeps. It’s fast-moving, complex, and in a constant state of reinvention. But even by our standards, what’s happening right now is BIG.
38% - ights/Blog/Flexible-by-Design

Comscore Appoints a new Country Manager for the UK

Comscore (Nasdaq: SCOR), a global leader in measuring and analysing consumer behaviours, today announced the appointment of Ira Xhelili as Country Manager for the UK. In this role, Ira will lead Comscore’s strategic initiatives in Great Britain, driving...
38% - ights/Press-Releases/2025/2/Comscore-Appoints-a-new-Country-Manager-for-the-UK

Currency for How Media Actually Works Today

The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement systems that can adapt to the new realities of today’s fluid, fragmented,...
38% - ights/Blog/Currency-for-How-Media-Actually-Works-Today