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comScore Introduces Validated Campaign Essentials

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of campaign...
52% - ights/Press-Releases/2012/1/comScore-Introduces-Validated-Campaign-Essentials

Proven Techniques for Effective Digital Creative - Part 1 of 5: Teaching a New Dog Old Tricks

“Why do some of my ad campaigns drive offline sales while others don’t?” This is one of the most common questions I receive from our clients, and the answer often resides – at least in part – in the quality of creative used. For this reason, I’m doing...
44% - ights/Blog/Proven-Techniques-for-Effective-Digital-Creative-Part-1-of-5-Teaching-a-New-Dog-Old-Tricks

comScore Announces Appointment of Bert Miklosi as Vice President of CPG Marketing Solutions

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Bert Miklosi has joined comScore as Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry. Mr. Miklosi brings more than 20 years...
53% - ights/Press-Releases/2011/12/comScore-Announces-Appointment-of-Bert-Miklosi-as-Vice-President-of-CPG-Marketing-Solutions

Cyber Monday Spending Hits 1.25 Billion

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending for the first 28 days of the November – December 2011 holiday season. For the holiday season-to-date, $15 billion has been...
44% - ights/Press-Releases/2011/11/Cyber-Monday-Spending-Hits-1.25-Billion

comScore and InsightXplorer Announce Exclusive Third-Party Alliance

comScore Inc. (NASDAQ: SCOR) and InsightXplorer today announced an exclusive third-party reseller alliance in the Taiwan market. This alliance will bring comScore’s global digital measurement products and services to the Taiwan market, while leveraging...
31% - ights/Press-Releases/2011/11/comScore-and-InsightXplorer-Announce-Exclusive-Third-Party-Alliance

comScore Introduces Segment Metrix 2.0 for Advanced Audience Segmentation Capabilities

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of Segment Metrix 2.0™, the next generation of comScore’s audience segmentation tool providing actionable insights into the online behaviors of Internet...
47% - ights/Press-Releases/2011/11/comScore-Introduces-Segment-Metrix-2.0-for-Advanced-Audience-Segmentation-Capabilities

The Future of Internet Advertising

With Russia poised to become the biggest online population in Europe, the potential for online advertising has never been more apparent. September will see the Russian Internet population exceed 50m people for the first time, and in this presentation...
56% - ights/Presentations-and-Whitepapers/2011/The-Future-of-Internet-Advertising

comScore Introduces Ad Metrix Social

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of Ad Metrix Social™, a powerful enhancement to comScore’s leading competitive display ad intelligence product, that provides greater visibility into...
47% - ights/Press-Releases/2011/10/comScore-Introduces-Ad-Metrix-Social

Major Advertising Effectiveness Research Project in the UK

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has been selected by the Association of Online Publishers (AOP) - the industry body representing online publishing companies that create original, branded,...
31% - ights/Press-Releases/2011/10/Major-Advertising-Effectiveness-Research-Project-in-the-UK

Government Sites Reach 40 Percent of Americans but Lag Behind Overall Internet Growth

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of traffic to federal Government sites, which showed a decline over the past year despite attempts to make the government more digital-friendly. In July...
31% - ights/Press-Releases/2011/9/Government-Sites-Reach-40-Percent-of-Americans-but-Lag-Behind-Overall-Internet-Growth