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comScore Announces New Client for its Digital Analytix Service
comScore announced that the BBC chose comScore Digital Analytix as its preferred web analytics provider. Following an in-depth review of a long list of potential providers, the tender has been awarded to comScore Digital Analytix for its flexibility and...31% - ights/Press-Releases/2011/7/comScore-Announces-New-Client-for-its-Digital-Analytix-Service
comScore Smart Lift Attribution Model Brings the Science of Attribution to Brand Measurement
comScore today announced the launch of the comScore Smart Lift Attribution Model™, a breakthrough methodology that brings the science of attribution to brand measurement. This advancement in attribution modeling, based on validated and time-test marketing...60% - ights/Press-Releases/2011/7/comScore-Smart-Lift-Attribution-Model-Brings-the-Science-of-Attribution-to-Brand-Measurement
comScore Introduces Digital Analytix™ in Latin America
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today introduced comScore Digital Analytix™ in Latin America, providing an evolutionary solution in web analytics that enables digital marketers and analytics professionals to conduct...44% - ights/Press-Releases/2011/7/comScore-Introduces-Digital-Analytix-in-Latin-America
comScore Introduces Device Essentials
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Device Essentials™, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets,...47% - ights/Press-Releases/2011/6/comScore-Introduces-Device-Essentials
comScore Campaign Essentials Measurement Capabilities
Campaign gross ratings points (GRPs) have recently been discussed as a breakthrough in online ad campaign measurement and cited as the ‘new online currency.’ However, there is nothing new about it. These metrics have existed for many years, with comScore...21% - ights/Blog/comScore-Campaign-Essentials-Measurement-Capabilities
GSMA Mobile Media Metrics Report Issued on UK Mobile Applications Usage
The GSMA and comScore, Inc. (NASDAQ: SCOR), in partnership with the UK mobile operators, today released the first monthly data showing how UK mobile consumers engage through mobile applications. The data from the GSMA Mobile Media Metrics (MMM) application...31% - ights/Press-Releases/2011/6/GSMA-Mobile-Media-Metrics-Report-Issued-on-UK-Mobile-Applications-Usage
comScore and GfK MRI Announce Collaboration on Product Offering
comScore, Inc. (NASDAQ: SCOR) and GfK MRI today announced a partnership to develop a new product offering that links Americans’ online media habits with print readership and other media consumption data, including product and brand usage, all in a single...60% - ights/Press-Releases/2011/6/comScore-and-GfK-MRI-Announce-Collaboration-on-Product-Offering
comScore Wins Internet Audience Measurement Tender in the Czech Republic
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has been awarded a three-year contract by the Czech Association for Internet Advertising (SPIR) to be the official source of record for Internet Audience...45% - ights/Press-Releases/2011/5/comScore-Wins-Internet-Audience-Measurement-Tender-in-the-Czech-Republic
comScore Introduces Total Universe Report
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the beta release of the comScore Media Metrix Total Universe report, which provides audience measurement for 100 percent of a site’s traffic, including usage via mobile...60% - ights/Press-Releases/2011/4/comScore-Introduces-Total-Universe-Report
comScore Receives MRC Accreditation for comScore Direct Service
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has received accreditation from the Media Rating Council (MRC) for its comScore Direct service, which provides filtered census data for publishers in accordance...38% - ights/Press-Releases/2011/4/comScore-Receives-MRC-Accreditation-for-comScore-Direct-Service