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Entravision Kicks Off 2022 with Addition of Comscore’s Census-Based Local Audience Measurement for Palm Springs Market
Comscore and Entravision Communications Corporation today jointly announced a new agreement for local audience measurement. Under the terms of the agreement, Entravision will use Comscore’s next-generation linear audience measurement service as its local...
31% -
ights/Press-Releases/2022/1/Entravision-Kicks-Off-2022-with-Addition-of-Comscore-s-Census-Based-Local-Audience-Measurement-for-Palm-Springs-Market
Comscore and L2 Inc Launch First of Its Kind Cookie-free Audiences Based on Voter Insights
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, and L2, Inc., a leading provider of voter data, today announced the launch of innovative cookie-free audiences based on behavioral political data...
31% -
ights/Press-Releases/2022/1/Comscore-and-L2-Inc-Launch-First-of-Its-Kind-Cookie-free-Audiences-Based-on-Voter-Insights
Comscore Announces Media & Technology Industry Veteran Jon Carpenter as Chief Financial Officer
Comscore today announced the appointment of Jon Carpenter as Chief Financial Officer. Carpenter, who will start November 29, 2021, joins Comscore as the company continues to capitalize on the transformational marketplace opportunities and executes on...
31% -
ights/Press-Releases/2021/10/Comscore-Announces-Media-Technology-Industry-Veteran-Jon-Carpenter-as-Chief-Financial-Officer
Measuring for the Future of Media, Today
Multi-screen streaming represents one of the biggest technological changes in a generation; trying to measure this shifting media landscape in 2021 with the same approach we used when there were only a handful of television networks is as futile as it...
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ights/Blog/Measuring-for-the-Future-of-Media-Today
Are Consumers Traveling Again for Good
The past 19 months have been tumultuous for everyone, including those involved in the travel industry. With national and state governments instituting strong preventative measures to combat the spread of COVID-19, domestic and global travel came to a...
31% -
ights/Blog/Are-Consumers-Traveling-Again-for-Good
Trooh Turns to Comscore for DOOH Audience Measurement
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Trooh, a leading U.S. place-based media company connecting brands with millions of consumers on their daily journey out-of-home,...
31% -
ights/Press-Releases/2021/10/Trooh-Turns-to-Comscore-for-DOOH-Audience-Measurement
Comscore CEO Bill Livek Announces Intention to Retire
Comscore announced today that following an extraordinary career over four decades in media measurement, Chief Executive Officer and Executive Vice Chairman Bill Livek has announced his intention to retire as CEO and transition to non-executive Vice Chairman...
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ights/Press-Releases/2022/2/Comscore-CEO-Bill-Livek-Announces-Intention-to-Retire
The Data Personality Scale
At the opening of the INTERACT summit earlier this month I posed the question, "What is your Data Personality?” Does the thought of data make you giddy... with excitement, or nausea? Do you long for hours alone with your music and your spreadsheets -...
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ights/Blog/The-Data-Personality-Scale
Comscore Adds John Tinker as Vice President of Investor Relations
Comscore announced the appointment of John Tinker as Vice President of Investor Relations, effective June 15, 2021.
31% -
ights/Press-Releases/2021/5/Comscore-Adds-John-Tinker-as-Vice-President-of-Investor-Relations
Comscore Receives Video Viewability Accreditation from Media Rating Council
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has earned Media Rating Council (MRC) accreditation for its integrated viewability product for video on Facebook. Accredited...
31% -
ights/Press-Releases/2021/5/Comscore-Receives-Video-Viewability-Accreditation-from-Media-Rating-Council
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