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GSMA and comScore Announce UK Launch of Mobile Media Metrics
The GSMA and comScore, Inc., in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK, today announced the official UK launch of the GSMA Mobile Media Metrics (MMM) product, a pioneering census-level solution for mobile media reporting. Taking...
47% -
ights/Press-Releases/2010/2/GSMA-and-comScore-Announce-UK-Launch-of-Mobile-Media-Metrics
comScore Announces Appointment of Eric Bosco as Chief Product Officer
comScore Announces Appointment of Eric Bosco as Chief Product Officer
64% -
ights/Press-Releases/2010/1/comScore-Announces-Appointment-of-Eric-Bosco-as-Chief-Product-Officer
comScore Announces New Service with IRI to Measure Impact of Online Advertising Campaigns on Sales of Consumer Packaged Goods Brands Across All Ret...
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a new solution, in conjunction with Information Resources, Inc. (IRI), that measures the effectiveness of online advertising campaigns in building sales of CPG brands in...
60% -
ights/Press-Releases/2009/12/comScore-Announces-New-Service-with-IRI-to-Measure-Impact-of-Online-Advertising-Campaigns-on-Sales-of-Consumer-Packaged-Goods-Brands-Across-All-Ret
comScore Announces Launch of comScore AdEffx™ Suite for Digital Advertising Effectiveness
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore AdEffx™, an integrated campaign effectiveness measurement suite that enables clients to accurately “measure what matters” depending on their particular...
54% -
ights/Press-Releases/2009/12/comScore-Announces-Launch-of-comScore-AdEffx-Suite-for-Digital-Advertising-Effectiveness
comScore Gets On the Map in Istanbul!
This past week I had the unique privilege of speaking at Google Day in Istanbul, Turkey. I’ll be honest – when I first agreed to take on this speaking engagement, I was a little apprehensive. This would be my first trip to Istanbul, and I’ll admit that...
38% -
ights/Blog/comScore-Gets-On-the-Map-in-Istanbul
comScore ImpactRx Physician Behavioral Measurement Solution
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today announced the availability of the comScore/ImpactRx Physician Behavioral Measurement™ solution, the only digital measurement...
31% -
ights/Press-Releases/2009/11/comScore-ImpactRx-Physician-Behavioral-Measurement-Solution
comScore Acquires Certifica
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced entry into a definitive agreement for the acquisition of Certifica, a leader in web measurement in Latin America. The acquisition helps enhance comScore’s presence...
47% -
ights/Press-Releases/2009/10/comScore-Acquires-Certifica
Wharton’s Future of Advertising Project
Last Thursday, I spent a very interesting afternoon at the Wharton Business School as a member of the Global Advisory Board for the “The Future of Advertising Project” (FOA). It was a fun afternoon chatting with the likes of Rishad Tobaccowala (CEO of...
38% -
ights/Blog/Wharton-s-Future-of-Advertising-Project
comScore Plan Metrix Mobile™ Now Available for Media Planning and Analysis on Mobile Devices
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of comScore Plan Metrix Mobile, the next generation of its industry-leading Plan Metrix media planning tool for use with mobile consumer segments....
60% -
ights/Press-Releases/2009/10/comScore-Plan-Metrix-Mobile-Now-Available-for-Media-Planning-and-Analysis-on-Mobile-Devices
Omniture and comScore Announce Strategic Partner Relationship
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced a strategic partner relationship to deliver a unified digital audience...
58% -
ights/Press-Releases/2009/9/Omniture-and-comScore-Announce-Strategic-Partner-Relationship
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