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comScore Media Metrix Ranks Top 50 US Web Properties for August 201

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore Media Metrix service.
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2009: The Epoch of Extended Web Content

Once upon a time, accessing content on the Web required the digital consumer to be tethered to their desktop computer, which was in turn attached to a phone line that enabled access to the Internet at blazing 56K speeds. The web-accessing Neanderthal...
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How to Optimize Search Marketing on Tablets vs. Smartphones

Having attended myriad web conferences over the years, I’ve heard most every prediction you can imagine. Some were a bit misguided (“Portals are the future direction of the Web!”) and others were spot on (“This Google thing seems to have legs…”), but...
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Extreme Couponing: Searching for the Deals

Growing up I will always remember our family’s Sunday paper routine: Dad would immediately open up the bundle and take out the Sports section, I would jockey with my brother for the Comics, and Mom would furiously attack the coupons with her scissors.
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Above and Beyond in Customer Service

A few weeks ago, I decided to buy a 4G iPhone. Previously, I had used an AT&T Tilt for about three years, having originally bought it because of its ability to reliably synch with comScore’s corporate Exchange e-mail servers. Since I already had an account...
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What Role Should the Government Play in Our (Searching) Lives?

Last Tuesday was Election Day (I voted, I promise!) in the U.S. One of the most prevalent themes on the campaign trail this year was the size and role of the federal government. All of the recent coverage got me thinking about how, even though many Americans...
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comScore Brand Crosses India

45 degrees C, 3850 kms, heatwaves, sleepless nights and plenty of the shady situations. Sounds awful, but it was the best two weeks, ever. It wasn't just an adventure through India in a crappy rickshaw, it was a cultural and historical excursion, a culinary...
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AdXpose + comScore: A Gamechanger for Online Advertising Measurement

comScore is very excited to announce today that it has entered into a definitive agreement to acquire AdXpose, a leader in ad verification, optimization and brand safety. Consistent with comScore’s track record of leadership and innovation, the acquisition...
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A Tipping Point for Online Coupons?

I’ve often wondered if and when the Internet would become a major distribution medium for cents-off coupons issued by CPG manufacturers. Sure, I realize that there are concerns about the possibility of fraud if hackers figured out some way to print millions...
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The Top 10 Digital Media Trends of 2010

2010 was another great year for the digital media world, as we not only saw the industry claw its way back from the recession but through continued innovation it managed to expand and attract more consumer and advertising dollars to the medium.
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