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comScore Campaign Essentials Measurement Capabilities

Campaign gross ratings points (GRPs) have recently been discussed as a breakthrough in online ad campaign measurement and cited as the ‘new online currency.’ However, there is nothing new about it. These metrics have existed for many years, with comScore...
21% - ights/Blog/comScore-Campaign-Essentials-Measurement-Capabilities

Back to the Future Flashbacks from CES 2020

Since 1967, the Consumer Electronics Show (CES) has been THE venue for the technology industry to introduce the latest electronic inventions designed to improve the lives of consumers. Over the past fifty years, however, this event has evolved into much...
21% - ights/Blog/Back-to-the-Future-Flashbacks-from-CES-2020

Six Questions Gian Fulgoni, comScore

For better or worse, comScore has been closely identified over the past 20 years with the measurement and verification of web traffic and audiences. As the herd moves to mobile devices and addressable TV, how much does that challenge your position?
21% - ights/Blog/Six-Questions-Gian-Fulgoni-comScore

comScore Announced Media Metrix 360

comScore, Inc. today announced the introduction of Media Metrix 360, a ‘panel-centric hybrid’ solution to digital audience measurement. The new approach combines person-level measurement from comScore’s proprietary 2 million person global panel with Web...
21% - ights/Press-Releases/2009/5/comScore-Announced-Media-Metrix-360

The Changing State of Privacy

Anyone doing business in the United States should be aware of the California Consumer Protection Act (CCPA) that was passed last year.
21% - ights/Blog/The-Changing-State-of-Privacy

Whos Watching Those Political Ads Anyway

It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020. . . ” and that “The U.S. political ad...
21% - ights/Blog/Whos-Watching-Those-Political-Ads-Anyway

The Top Ten Burning Issues in Digital

Top ten “burning issues” in digital, based on what we at comScore have observed while providing data and analytics to more than 2,000 companies around the world
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Terms of Service

These Terms of Service (the “Terms of Service”) govern your use of this Site and the Software, and your agreement is a condition precedent to using this Site and the Software (“collectively, the “System”). If you are a Software user, please pay particular...
17% - ut/Terms-of-Service

College Sports Spark Media Madness

March Madness is a big deal, and not just for student-athletes. March is one of the biggest months for engagement on college sports pages, and March 2023 saw 160 million actions across Facebook, Instagram, and Twitter, the highest-ever total for the category....
16% - ights/Blog/College-Sports-Spark-Media-Madness

A Generation Ahead

I’ve been in media research for 29 years. I’ve been an executive at Arbitron, and President/CEO at Simmons. So, by now I might know a thing or two about this business. When I joined comScore in 2007, it was largely because I had long considered the company...
13% - ights/Blog/A-Generation-Ahead