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Advertising to Gen Z

Comscore's ‘Advertising to Gen Z’ report takes a deep dive into data around what makes this consumer tick
35% - ights/Presentations-and-Whitepapers/2023/Advertising-to-Gen-Z

Value of a Digital Ad: comScore, Millward Brown & Kantar Worldpanel

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For publishers, the ability to demonstrate the quality of...
35% - fts/Value-of-a-Digital-Ad-in-Cross-Media-World

Comscore Credit Card Servicing

Comscore Credit Card Servicing & Rewards Benchmarker helped a credit card issuers to gain competitive insights and identify opportunities to drive further engagement.
35% - fts/Case-Study-Drafts/Comscore-Credit-Card-Servicing

提升数字广告中的信任和透明度

Whilst brand safety, ad fraud and viewability have been talked about for some time, the real impact on the digital ecosystem has not yet been fully realised.
35% - ights/Presentations-and-Whitepapers/2017/Bringing-Increased-Trust-and-Transparency-to-Digital-Advertising

Introducing Plan Metrix Multi-Platform for India

In our recent webinar, Comscore’s Viren Vijayashankar was joined by Kantar’s Rashmi Nair to introduce the latest innovation for the India market, Plan Metrix Multi-Platform
35% - ights/Presentations-and-Whitepapers/2021/Introducing-Plan-Metrix-Multi-Platform-for-India

Transforming Consumer Validation Into Campaign Success

From content and engagement to the latest reach and frequency insights across devices and screens and successful targeting, Comscore shares the latest trends and where the needle is heading in H2.
35% - ights/Presentations-and-Whitepapers/2023/Transforming-Consumer-Validation-Into-Campaign-Success

The Importance of Purpose Fact Pack

2020 brought to boiling point many accelerated behaviors - social media, content viewing, ecommerce to name a few, but also a mainstreaming of the idea that buying a product = buying meaning.
35% - ights/Presentations-and-Whitepapers/2021/The-Importance-of-Purpose-Fact-Pack

Forget the “Click” – How the Click-Thru Metric is Holding Back Digital Media Spend

One recent comScore study revealed that the view-through impact of online display ads can have the same impact on sales as what has traditionally been ascribed to TV ads.
35% - ights/Blog/Forget-the-Click-How-the-Click-Thru-Metric-is-Holding-Back-Digital-Media-Spend

Interview at OMMA Hollywood

This last Monday, I delivered the opening keynote at OMMA Hollywood, a presentation titled "Warp Speed: Online Media, Marketing and Advertising by the Numbers." Joe Mandese of MediaPost caught up with me shortly after the presentation. Click here to...
35% - ights/Blog/Interview-at-OMMA-Hollywood

comScore Executive Video Briefing The Power of Like

Mike Rich provides highlights from The Power of Like, a joint whitepaper from comScore and Facebook that examines the impacts of social marketing messages for brand advertisers.
35% - ights/Videos/Presentation/comScore-Executive-Video-Briefing-The-Power-of-Like