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validated Campaign Essentials Breakfast Briefing

This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the UK by Mike Read, Scott Joslin and Mike Shaw. In addition to digital trends, it discusses the importance of ad validation in the digital world and...
35% - ights/Presentations-and-Whitepapers/2012/validated-Campaign-Essentials-Breakfast-Briefing

Building More Informed Mobile Strategies

In this webinar, comScore VP of Mobile Business Development, Hans Fredericks and Netbiscuits Managing Director and President North America, Craig Besnoy share the latest insights on the new digital consumer and how publishers can build more informed mobile...
35% - ights/Presentations-and-Whitepapers/2012/Building-More-Informed-Mobile-Strategies

Medición Multiplataforma en México

In this presentation we talk about the launch of multi-platform measurement in Mexico, giving preliminar numbers of deduplicated audiences size.
35% - ights/Presentations-and-Whitepapers/2016/Multi-platform-Measurement-in-Mexico

Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper

In this presentation, comScore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies
35% - ights/Presentations-and-Whitepapers/2014/Optimizing-Content-and-Marketing-Strategies-for-Todays-Health-Insurance-Shopper

Best Practices for High Impact Online Advertising

comScore teams with Kontera to explore how effective user-initiated advertising can advance consumers through each stage of the purchase funnel. We review current trends in online advertising and shopping behavior, as well as campaign results, lessons...
35% - ights/Presentations-and-Whitepapers/2010/Best-Practices-for-High-Impact-Online-Advertising

Comscore's 2024 State of Digital Commerce Report

Comscore has released its annual, research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and engaging the consumer throughout their journey.
35% - ights/Presentations-and-Whitepapers/2024/2024-State-of-Digital-Commerce-Report

Fast facts: 2023 Glastonbury Festival

The Glastonbury Festival of Contemporary Performing Arts has recently concluded its latest edition, solidifying its standing as a premier music event, and achieving a 99% higher engagement on social media than four years ago.
35% - ights/Infographics/Fast-facts-2023-Glastonbury-Festival

comScore Announces Beta Release of Media Metrix Multi-Platform

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. Beta release of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix, Mobile Metrix...
35% - ights/Press-Releases/2012/11/comScore-Announces-Beta-Release-of-Media-Metrix-Multi-Platform

The Effects of the Recession on Brand Loyalty and “Buy Down”

comScore White Paper that analyzes the progressing trends in buy down behavior within CPG and other product categories since the recession first began in 2008. Key questions to be answered in this report include:
35% - ights/Presentations-and-Whitepapers/2011/The-Effects-of-the-Recession-on-Brand-Loyalty-and-Buy-Down-Behavior

Gas Prices Drive “Hybrid” Searches

In my last post, I wrote about how high gas prices affected traffic to GasBuddy.com and searches for “Gas Prices.” It turns out that skyrocketing gas prices also have a big impact on the number of searches phrases containing “Hybrid,” such as “Hybrid...
35% - ights/Blog/Gas-Prices-Drive-Hybrid-Searches