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What Happens When You Stop Measuring in Silos

This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.
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Top US Web Sites

Local Information Sources Meet Nationwide Demand for Hurricane Katrina Information
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Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats.
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What do people LIKE about the most disliked brands in the US?

Very few people LOVE their cable or satellite provider. Five of the top fifteen most disliked brands in America are satellite or cable companies. Yet, more than 10 million Americans LIKE them on Facebook.
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What Role Should the Government Play in Our (Searching) Lives?

Last Tuesday was Election Day (I voted, I promise!) in the U.S. One of the most prevalent themes on the campaign trail this year was the size and role of the federal government. All of the recent coverage got me thinking about how, even though many Americans...
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How fashionable is the e-commerce landscape for apparel

In this new blog post, we look at the e-commerce landscape for apparel in the EU5 region.
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US Search Engine Rankings


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comScore Releases May 2009 U.S. Search Engine Rankings

comScore, Inc. today released its monthly comScore qSearch analysis of the U.S. search marketplace. In May 2009, Americans conducted 14.3 billion core searches.
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comScore Releases June 2009 U.S. Search Engine Rankings


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Latin American Internet Usage


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