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comScore Video Metrix 100th Client

comScore today announced that Viacom is now the 100th client to subscribe to the comScore Video Metrix syndicated video measurement service. comScore’s all-star roster of Video Metrix clients consists of many of the top video publishers and ad networks,...
34% - ights/Press-Releases/2009/2/comScore-Video-Metrix-100th-Client

How African American and Caucasian Millennials Are Affected by Targeted Advertising

comScore recently released a report titled Next Generation Strategies for Advertising to Millennials highlighting results from a study of the unique characteristics of this generation and how to effectively market to them across media. Figure 1 illustrates...
34% - ights/Blog/How-African-American-and-Caucasian-Millennials-Are-Affected-by-Targeted-Advertising

From Viral to Tribal: La próxima frontera de los medios

En esta presentación se profundiza en cómo los cambios en los medios están afectando los comportamientos a través de la Generación X, los Millennials y la Generación Z - mientras comparte nuevas investigaciones sobre las tendencias de consumo de noticias.
34% - ights/Presentations-and-Whitepapers/2019/From-Viral-to-Tribal-La-proxima-frontera-de-los-Medios

comScore Reports December 2013 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for December 2013. Apple ranked as the top smartphone manufacturer...
34% - ights/Press-Releases/2014/2/comScore-Reports-December-2013-US-Smartphone-Subscriber-Market-Share

comScore Reports November 2013 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for November 2013. Apple ranked as the top smartphone manufacturer...
34% - ights/Press-Releases/2014/1/comScore-Reports-November-2013-US-Smartphone-Subscriber-Market-Share

comScore Reports September 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for September 2013.
34% - ights/Press-Releases/2013/11/comScore-Reports-September-2013-U.S.-Smartphone-Subscriber-Market-Share

YouTube Surpasses 100 Million US Viewers

comScore today released January 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4 percent versus December 2008.
34% - ights/Press-Releases/2009/3/YouTube-Surpasses-100-Million-US-Viewers

Putting the Digital Advertising Future into Focus A QA with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital...
34% - ights/Blog/Putting-the-Digital-Advertising-Future-into-Focus-A-QA-with-Anne-Hunter

Becoming "Essential"​ Post-Covid

We know the startup refrain ad nauseum… you need to be “need to have” vs “nice to have” – it’s potentially some of the most useless advice you ever get from VCs, who act like this maxim is some kind of revelation – sort of in the vein of ‘hire A players’,...
34% - ights/Blog/Becoming-Essential-Post-Covid

Women's Presidental Voting Plans

comScore Study Examines Critical Factors Influencing Women’s Presidential Voting Plans
34% - ights/Press-Releases/2004/10/Women-s-Presidental-Voting-Plans