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France Top 20 July 2014

In July 2014, 42.3 million people in France went online via their desktop PC or laptop. 83% of the total online population also watched videos online, equaling 35.2 million Unique Viewers.
34% - ights/Rankings/France-Top-20-July-2014

Being Latino Origins and Approach to Content and Measurement

Nobody knew in 2009 that Being Latino, a simple Facebook page, would one day be the successful business it has become today. Being Latino was the #3 most engaged with branded content publisher on Facebook in 2019.
34% - ights/Presentations-and-Whitepapers/2020/Being-Latino-Origins-and-Approach-to-Content-and-Measurement

Dutch Engage 2x More with Airbnb Sites vs Hotels Category Average

As the summer kicks off in the Netherlands, a peaking interest in travel affects how digital audiences engage with this type of online content. With an audience of 8 million unique visitors in the country, travel websites reached 60% of the Dutch audience...
34% - ights/Infographics/Dutch-Engage-2x-More-with-Airbnb-Sites-vs-Hotels-Category-Average

Measuring More How Set-Top Box Data Paves the Way for Inclusive Measurement of Diverse Audiences

The idea of the United States as a “melting pot” isn’t new - it dates back to the 1780s. And if we look at the most recent U.S. Census data, it’s clear that the country’s multi-cultural mosaic is only getting more diverse. From 2010 to 2018, the Hispanic/Latino...
34% - ights/Blog/Measuring-More-How-Set-Top-Box-Data-Paves-the-Way-for-Inclusive-Measurement-of-Diverse-Audiences

Why Marketers Need to Know About Advanced Currencies

Advanced currencies are a relatively new phenomenon, allowing television advertisers to identify audiences by moving beyond a standard age and sex demography to focus on consumer targets.
34% - ights/Videos/Interview/Why-Marketers-Need-to-Know-About-Advanced-Currencies

Black Friday E-Commerce

E-Commerce Spending on Black Friday Jumps 42 Percent versus Last Year
34% - ights/Press-Releases/2006/11/Black-Friday-E-Commerce