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Best Practices for Combating Buy Down Behavior Webinar

Frank Findley and Diane Wilson review key findings from the recently released report, The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update. We also reveal how brands can take action to protect their loyal following and market...
39% - ights/Presentations-and-Whitepapers/2011/Best-Practices-for-Combating-Buy-Down-Behavior

The Future of Search is Search Retargeting

Today, search ads represent the highest performing ads on the internet, perhaps the world. In fact, in June 2011, US internet users ran over 27 billion searches; however, only 4% of a user's time is actually spent in the search engine, while 96% of their...
39% - ights/Presentations-and-Whitepapers/2011/The-Future-of-Search-is-Search-Retargeting

Captivating the Consumer in a Digital World

Consider that Americans now spend nearly twice as much time with digital media as they did three years ago. The mobile revolution is causing a shift in the digital landscape, altering the habits of consumers and how businesses interact with them.
39% - ights/Presentations-and-Whitepapers/2014/Captivating-the-Consumer-in-a-Digital-World

Investing in Uncertainty: Brokerage Shopping during Coronavirus

During this Coffee with Comscore webinar, we examined how consumer brokerage shopping behaviors have shifted over the last few months including looking into trended shopping volumes and top-shopped products, advertising messaging across top brands, brokerage...
39% - ights/Presentations-and-Whitepapers/2020/Investing-in-Uncertainty-Brokerage-Shopping-during-Coronavirus

The value of trust in programmatic

In this session, Duncan Trigg VP International at comScore, talks about how to identify the inventory in the programmatic ecosystem that are actually powering the campaign efficiencies, what to look out for, and how optimising towards this verified inventory...
39% - ights/Presentations-and-Whitepapers/2015/AIMC-Encuentro-The-value-of-trust-in-programmatic

Just Press Play - How To Maximize The Value Of Video For Increased Revenues

During this tour, Thomas presented three areas of focus for optimizing your video content for increasing revenue: video consumption, quality of service, and ad consumption.
39% - ights/Presentations-and-Whitepapers/2015/Just-Press-Play

Alone Together: Key Social Media Trends in 2022 and Beyond

In this presentation, we broke down what happened on social media and in society in 2021 with key data from platforms like Facebook, Instagram, TikTok, YouTube, Twitter, and more. Using these insights, we look ahead at how to connect with the consumer...
39% - ights/Presentations-and-Whitepapers/2022/Alone-Together-Key-Social-Media-Trends-in-2022-and-Beyond

2023 State of Gaming

Comscore’s 2023 State of Gaming report unpacks the ever-changing gaming landscape including new opportunities for advertisers and content owners.
39% - ights/Presentations-and-Whitepapers/2023/2023-State-of-Gaming

Social Media Best Practices in the Chaos of Covid-19

What a mad few weeks it has been. As a researcher, as a marketer, as a CEO responsible for many employees and the success of our customers, as a soon-to-be first-time mom - it's hard to stick a pin in the state of the world right now. It’s hard to know...
39% - ights/Blog/Social-Media-Best-Practices-in-the-Chaos-of-Covid-19

Comscores latest advertising report created in partnership with Campaign

Comscore’s latest advertising report, created in partnership with Campaign, reveals that advertisers are missing out on valuable audiences.
39% - ights/Press-Releases/2019/11/Comscores-latest-advertising-report-created-in-partnership-with-Campaign