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iPhone Users More Likely to Access Retail Content via Apps than Android Users

A look at how U.S. consumers accessed retail content via their mobile phones revealed various usage patterns across platforms. Nearly half of all smartphone owners used only their mobile browser to access retail content in September 2011, with 26% using...
39% - ights/Infographics/iPhone-Users-More-Likely-to-Access-Retail-Content-via-Apps-than-Android-Users

Online Video Boom Signals Sea Change in Video Ecosystem

Online video viewing witnessed impressive gains across a variety of measures in 2011, signaling a behavioral shift in how Americans are consuming video content.
39% - ights/Infographics/Online-Video-Boom-Signals-Sea-Change-in-Video-Ecosystem

vCE Digital Paris

comScore recently conducted a Charter Study in US and Europe to better understand issues relating to campaign delivery and validated measurement. Our presentation will review the results of our latest research and conclude with a comprehensive review...
39% - ights/Presentations-and-Whitepapers/2012/vCE-Digital-Paris

Half of US Tablet Owners Made a Purchase on Device in September

For retail brands, understanding how consumers use tablets to research and make purchases is a critical component in a comprehensive digital strategy, especially as adoption of tablets continues to increase. During the month of September, nearly half...
39% - ights/Infographics/Half-of-US-Tablet-Owners-Made-a-Purchase-on-Device-in-September

Bringing Mobile into the Digital Media Planning Process

The concepts of reach and frequency are as old as the advertising industry itself. Understanding how many people have the potential to see commercial messages, or how many opportunities each of them will have to see the creative, have long been accepted...
39% - ights/Blog/Bringing-Mobile-into-the-Digital-Media-Planning-Process

MDA and comScore Release Rankings of Top Web Entities in Malaysia for January 2015

The Malaysian Digital Association (MDA) and comScore today released their monthly rankings of web activity for the top online entities in Malaysia for January 2015 based on data from the comScore MMX™ and comScore Mobile Metrix® services.
39% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-January-2015

Online Impact of Offline Buying

comScore Study Confirms the Importance of Search in Influencing Offline Buying
39% - ights/Press-Releases/2006/03/Online-Impact-of-Offline-Buying

Black Friday Online Retail Spending


39% - ights/Press-Releases/2007/11/Black-Friday-Online-Retail-Spending

In Malaysia Yahoo! News Tops List as Most-Visited News Site

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July 2010 ranking of the top News/Information sites in Malaysia from its comScore Media Metrix service. The report found that more than half of Malaysians online...
39% - ights/Press-Releases/2010/8/In-Malaysia-Yahoo!-News-Tops-List-as-Most-Visited-News-Site

Top 50 US Web Sites


39% - ights/Press-Releases/2008/02/Top-50-US-Web-Sites