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US Online Video Usage


37% - ights/Press-Releases/2008/02/US-Online-Video-Usage

comScores Approach to Capturing Value from Big Data Showcased in MIT Case Study

As the media analytics landscape continues to evolve, understanding how to leverage big data for long term value-creation should be a core competency for any leading media and technology company. In order to help the next generation of business leaders,...
37% - ights/Blog/comScores-Approach-to-Capturing-Value-from-Big-Data-Showcased-in-MIT-Case-Study

Rethinking Business as Usual

Last week, I had the pleasure of speaking at the “Breakfast of Leaders”, a monthly CEO business forum, in Ashburn, Virginia. Terry Moraska, the forum’s founder, had invited me to speak to the forum and also graciously arranged for me to spend the night...
37% - ights/Blog/Rethinking-Business-as-Usual

How the Availability of Information Impacts Marketing Spending

With comScore’s IPO successfully completed and our company now well established as the leading supplier of digital marketing intelligence to more than 700 clients, I occasionally find myself thinking nostalgically back to August 1999, when Magid Abraham...
37% - ights/Blog/How-the-Availability-of-Information-Impacts-Marketing-Spending

Unlocking Potential at the Upfronts

While the Upfront season is in full swing, the focus of this pivotal media-buying event is undergoing a material evolution. Once dominated by content sizzle reels focused solely on linear TV, the Upfronts are dramatically shifting to better reflect audience...
37% - ights/Blog/Unlocking-Potential-at-the-Upfronts

Political

Turn viewers into voters
37% - ducts/Political

Maximizing Returns with Digital Media

As digital advertising continues to grow in both importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. Through comScore's extensive research in the digital advertising space, we've identified...
37% - ights/Presentations-and-Whitepapers/2011/Maximizing-Returns-with-Digital-Media

State of Local Business Search

comScore and the Local Search Association share findings from our State of IYP study focusing on usage and consumer experiences with online and mobile local business search activity.
37% - ights/Presentations-and-Whitepapers/2011/State-of-Local-Business-Search

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

comScore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considered to be “premium publishers,” as compared to other...
37% - ights/Presentations-and-Whitepapers/2016/The-Halo-Effect-How-Advertising-on-Premium-Publishers-Drives-Higher-Ad-Effectiveness

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffic

This presentation is a must see for local agency media planners and buyers, advertising researchers, and/or in-house Furniture advertisers and their marketing departments. Learn about how comScore’s Furniture shopper behaviors, powered by Simmons/Experian,...
37% - ights/Presentations-and-Whitepapers/2016/Local-TV-Furniture-Advertising-Use-Advance-Targeting-To-Increase-Store-Traffic