Search for "letra el culevante" returned 1889 matches

The Dawn of Hybrid Audience Measurement

It is often said that the Internet is the most measurable medium. This is certainly true of measuring ad impressions and click through rates, which are critical elements of advertising measurement. However, measuring audiences has been far more challenging,...
17% - ights/Blog/The-Dawn-of-Hybrid-Audience-Measurement

How Search is Making us Smarter

While these Google Doodles have perhaps a unique ability to drive these searches, they represent only a tiny fraction of all the new educational information to which search exposes us – both directly and indirectly – every day. Search clearly has an important...
17% - ights/Blog/How-Search-is-Making-us-Smarter

The Time is Now for Women to Stand Up and Start Up

I can vividly remember my first day at my new employer, Procter and Gamble, back in the 1980’s. I walked into Cincinnati headquarters and entered the elevator. On the ride up, I clearly recall four men in suits discussing details of a commercial they...
17% - ights/Blog/The-Time-is-Now-for-Women-to-Stand-Up-and-Start-Up

Wharton’s Future of Advertising Project

Last Thursday, I spent a very interesting afternoon at the Wharton Business School as a member of the Global Advisory Board for the “The Future of Advertising Project” (FOA). It was a fun afternoon chatting with the likes of Rishad Tobaccowala (CEO of...
17% - ights/Blog/Wharton-s-Future-of-Advertising-Project

Accurately Counting Your Chickens before They Hatch: How Aligning Pre-Test Scores and Marketing Mix Modeling Outcomes Enhances Actionability

For many brands, Marketing Mix Modeling (MMM) has become a de facto standard for calculating advertising return. By separating incremental sales from base sales, MMM quantifies the contributions that each element of the marketing mix makes to the bottom...
17% - ights/Blog/Accurately-Counting-Your-Chickens-before-They-Hatch-How-Aligning-Pre-Test-Scores-and-Marketing-Mix-Modeling-Outcomes-Enhances-Actionability

comScore Reports $37.5 Billion in Q2 2011 U.S. Retail E-Commerce Spending

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q2 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $37.5 billion for the quarter, up 14 percent versus year ago. This...
17% - ights/Press-Releases/2011/8/comScore-Reports-37.5-Billion-in-Q2-2011-U.S.-Retail-E-Commerce-Spending

State of the Internet in the U.S. in Q2 2011

The total internet population worldwide spent 1.8 trillion minutes online and 1 in 6 people visited a social networking site in the month of April 2011 alone. Angela Bianco, comScore Senior Manager joins Elise Neel, Vice President, Marketing Solutions,...
17% - ights/Presentations-and-Whitepapers/2011/State-of-the-Internet-in-the-U.S.-in-Q2-2011

Budgeting Intelligence: How to Maximize the Use of Your Paid Search Dollars

Join Eli Goodman from comScore and Lori Weiman from The Search Monitor in this one hour webinar to learn how to compute competitive budgets in your vertical and apply these learnings to your own campaigns. By using this knowledge about the external environment,...
17% - ights/Presentations-and-Whitepapers/2011/How-to-Maximize-the-Use-of-Your-Paid-Search-Dollars

Nearly 50 Percent of Internet Users in Europe Visit Newspaper Sites

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. This release highlights...
17% - ights/Press-Releases/2012/1/Nearly-50-Percent-of-Internet-Users-in-Europe-Visit-Newspaper-Sites

Final Christmas Push Propels U.S. Online Holiday Spending to 35.3 Billion

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 56 days of the November – December 2011 holiday season. For the holiday season-to-date, $35.3 billion has been spent...
17% - ights/Press-Releases/2011/12/Final-Christmas-Push-Propels-U.S.-Online-Holiday-Spending-to-35.3-Billion