title - Comscore, Inc.

A un año de la pandemia: Tendencias y Comportamientos Digitales, Automotriz

Mucho se ha hablado sobre las implicaciones del Covid-19 en los diferentes sectores económicos, pero llegó el momento de revisar los datos a un año de que se declaró la pandemia. Por esta razón, Mercado Libre y Comscore han creado una presentación para...
41% - ights/Presentations-and-Whitepapers/2021/A-un-ano-de-la-pandemia-Tendencias-y-Comportamientos-Digitales-Automotriz

Comscore Insights Power Award-Winning Syracuse University Research into TV Audience Retention

Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That’s why Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media...
17% - ights/Press-Releases/2021/4/Comscore-Insights-Power-Award-Winning-Syracuse-University-Research-into-TV-Audience-Retention

Comscore Reports TV Viewing Engagement for Week Ending March 21 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 21, 2021.
33% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-March-21-2021

Comscore Elevates Veteran Data Scientist Dr Michael Vinson to Chief Research Officer

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that veteran analytics leader Dr. Michael Vinson has been appointed Chief Research Officer. In his new role, Vinson will continue...
17% - ights/Press-Releases/2021/4/Comscore-Elevates-Veteran-Data-Scientist-Dr-Michael-Vinson-to-Chief-Research-Officer

El Estado de la Banca Digital en América Latina

La pandemia aceleró y empujó las iniciativas de pagos y billeteras digitales, como consecuencia de la necesidad de ofrecer alternativas simples, claras y efectivas para un consumidor latino ávido de estas soluciones
40% - ights/Presentations-and-Whitepapers/2021/El-Estado-de-la-Banca-Digital-en-America-Latina

Connected TV: La nueva era en la publicidad digital

Descargue la presentación de nuestro webinar "Connected TV: La nueva era en la publicidad digital" una sesión junto a grandes líderes de la industria donde charlamos sobre los principales conceptos relacionados a CTV y Addressable TV, así como cuál es...
25% - ights/Presentations-and-Whitepapers/2021/Connected-TV-La-nueva-era-en-la-publicidad-digital

Linear TV vs OTT: What's the Drama?

The report also looks at whether people who watch content through SVOD services have preferences that are different from those who watch Linear TV services. Finally, the report takes steps towards answering the question of how to reach viewers of ad-free...
17% - ights/Presentations-and-Whitepapers/2021/Linear-TV-vs-OTT-Whats-the-Drama

Now more than ever, marketers need to meet their customers where they are. Branded content and partnerships are an amazing way to do so, but it can be complicated to decide on the details.
39% - ights/Presentations-and-Whitepapers/2021/Effectively-Measuring-Branded-Content-Marketing-on-Social

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