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The comScore Campaign Essentials Carnival!

What a night! The comScore Campaign Essentials Carnival was a great time for all, and not just because of the snow cones with a kick! I was thrilled to some of our top clients and good friends having fun at the party, and to hear from many of them how...
8% - ights/Blog/The-comScore-Campaign-Essentials-Carnival

By the Numbers: Online Video Consumption in Asia

Across much of Asia and the world, online video consumption has become nearly synonymous with Web usage. Of the six markets in the Asia-Pacific region currently reported in comScore Video Metrix, nearly all see more than 80 percent of their online audiences...
8% - ights/Blog/By-the-Numbers-Online-Video-Consumption-in-Asia

comScore SDK2

The comScore Application Tag is designed to accurately capture and report on usage measurements for applications on connected and mobile devices.
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Google Android Leads Acceleration in Smartphone Adoption in Japan

comScore Japan KK, a wholly owned subsidiary of comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights into mobile usage in Japan from its comScore MobiLens product. The report found that Google Android...
8% - ights/Press-Releases/2011/6/Google-Android-Leads-Acceleration-in-Smartphone-Adoption-in-Japan

comScore Elects Gareth C. C. Chang to Board of Directors

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that its Board of Directors has elected Gareth C. C. Chang to serve as a Director of the company. Mr. Chang’s election fills the vacancy created earlier today by the...
8% - ights/Press-Releases/2011/9/comScore-Elects-Gareth-C.-C.-Chang-to-Board-of-Directors

Great China Trip!

Last week, Gian Fulgoni and I were in China as guests of Baidu, the leading Chinese Search Engine. Baidu had invited Gian to participate in the “The Baidu World Conference 2008” in Shanghai, China on June 5th. Not only did we meet many industry leaders...
8% - ights/Blog/Great-China-Trip

Measurement in the Evolving App Environment

Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all of your metrics and result in incorrect analysis of...
8% - ights/Blog/Measurement-in-the-Evolving-App-Environment

Online Shoppers In China Want More Choices And Convenience

comScore Inc., (NASDAQ: SCOR), a leader in measuring the digital world, and UPS (NYSE:UPS) today released the UPS Pulse of the Online Shopper™: A Customer Experience Study for Asia and Australia. The survey contains key consumer insights into mobile trends...
8% - ights/online_shopping/Online-Shoppers-In-China-Want-More-Choices-And-Convenience

Viewability Online Video and Social Media

As a start to 2015, comScore is pleased to share these three articles at a regional level. We have the certification from CIM Mexico (Consejo de Investigación de Medios) for our online campaign validation tool: validated Campaign Essentials™ (vCE®), and...
8% - ights/Blog/Viewability-Online-Video-and-Social-Media

comScore Ranks the Top 50 US Digital Media Properties for February 2016

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for February 2016 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked...
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