Search for "lisa coachella 2025 x" returned 479 matches

Solving for X: The Power of Combined TV and Digital

Joan FitzGerald shares new data that solves for unduplicated reach, engagement and audience overlap between TV and Digital at the ARF Audience Measurement 2015. Presentation provides case study examples from newly launch Xmedia from comScore.
61% - ights/Presentations-and-Whitepapers/2015/Solving-for-X-The-Power-of-Combined-TV-and-Digital

Desayuno: Midiendo la Salud de Marca

Given the continuous need for understanding the factors that drive changes in a brand and in the market, it is required to have indicators that allow you to adjust your strategies. In this presentation, Lisa Hutton, shares how to measure brand health...
100% - ights/Presentations-and-Whitepapers/2015/Measuring-Brand-Health-Breakfast

Gian Fulgoni Relishes Neverending Search For The Solution

We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade’s original “Maths Man”. At university, he studied for a physics degree first and a masters in marketing second.
8% - ights/Videos/Interview/Gian-Fulgoni-Relishes-Neverending-Search-For-The-Solution

Viewability Online Video and Social Media

As a start to 2015, comScore is pleased to share these three articles at a regional level. We have the certification from CIM Mexico (Consejo de Investigación de Medios) for our online campaign validation tool: validated Campaign Essentials™ (vCE®), and...
8% - ights/Blog/Viewability-Online-Video-and-Social-Media

Patriots Supera a Seahawks en Engagement Social Previo al Super Bowl XLIX

We analyzed the Twitter accounts of the teams that will play the Super Bowl this weekend. At the end of the game, Latin America recorded a higher rate of mentions on the Patriots account (@Patriots) compared to the Seahawks (@Seahawks).
8% - ights/Blog/Patriots-Exceed-Seahawks-in-Social-Engagement-Leading-Up-to-Super-Bowl-XLIX

Solving the Multi-Platform Video Measurement Challenge

Technological innovation occurs rapidly, and consumers have always been quick to adapt. One area this is especially true is digital video, as mass adoption of smartphones and tablets, combined with faster 4G internet speeds have fueled explosive growth....
22% - ights/Blog/Solving-the-Multi-Platform-Video-Measurement-Challenge

comScore Reports the Top 10 Online Gaming Properties in Mexico in Conjunction with the Electronic Game Show

comScore, a global leader in measuring the digital world, today released Online Gaming data from the comScore Media Metrix® service in conjunction with the Electronic Game Show (EGS) 2014.
22% - ights/Press-Releases/2014/9/comScore-Reports-the-Top-10-Online-Gaming-Properties-in-Mexico-in-Conjunction-with-the-Electronic-Game-Show

The Next Generation of Media Measurement: How Better Metrics Enable Online Branding in the UK

In this presentation, Paul Goode, SVP Marketing APAC, EMEA and LATAM, covers the ingredients of digital success in the UK, the evolution of digital media, how to improve digital planning and more.
8% - ights/Presentations-and-Whitepapers/2014/The-Next-Generation-of-Media-Measurement-How-Better-Metrics-Enable-Online-Branding-in-the-UK

comScore_and_Google_Partner

comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.
27% - ights/Press-Releases/2014/2/comScore_and_Google_Partner

Online Shoppers In China Want More Choices And Convenience

comScore Inc., (NASDAQ: SCOR), a leader in measuring the digital world, and UPS (NYSE:UPS) today released the UPS Pulse of the Online Shopper™: A Customer Experience Study for Asia and Australia. The survey contains key consumer insights into mobile trends...
8% - ights/online_shopping/Online-Shoppers-In-China-Want-More-Choices-And-Convenience