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University of Washington Mobile Discussion
Mark Donovan, comScore Senior Vice President, Mobile, hosts a panel of University of Washington students to discuss all things mobile.
48% -
ights/Presentations-and-Whitepapers/2010/University-of-Washington-Mobile-Discussion
Orkut Continues to Lead Brazil’s Social Networking Market, Facebook Audience Grows Fivefold
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil’s social networking market, reaching more...
19% -
ights/Press-Releases/2010/10/Orkut-Continues-to-Lead-Brazil-s-Social-Networking-Market-Facebook-Audience-Grows-Fivefold
comScore Expands Segmentation Capabilities in Malaysia
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of geographic region-based reporting in Malaysia, further enhancing comScore’s segmentation capabilities within the market. The new regional reporting...
22% -
ights/Press-Releases/2010/10/comScore-Expands-Segmentation-Capabilities-in-Malaysia
comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy. The study, which...
32% -
ights/Press-Releases/2010/9/comScore-Study-with-ValueClick-Media-Shows-Ad-Retargeting-Generates-Strongest-Lift-Compared-to-Other-Targeting-Strategies
In Malaysia Yahoo! News Tops List as Most-Visited News Site
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July 2010 ranking of the top News/Information sites in Malaysia from its comScore Media Metrix service. The report found that more than half of Malaysians online...
22% -
ights/Press-Releases/2010/8/In-Malaysia-Yahoo!-News-Tops-List-as-Most-Visited-News-Site
A Measurement Manifesto
"A Measurement Manifesto" presented by Josh Chasin at OMMA Metrics in San Francisco. In this metrics manifesto, we’ll take a brand advertiser-centric view of the measurement ecosystem and try to sort it all out. We measure everything we can… but are we...
41% -
ights/Presentations-and-Whitepapers/2010/A-Measurement-Manifesto
Google Sites Has Largest Audience in Asia Pacific Region Tencent Captures Highest Share of Minutes
comScore today released its May 2010 ranking of the top online properties in the Asia-Pacific region based on data from its comScore Media Metrix service. Google Sites led as the most-visited property in the region reaching 55 percent of the online population,...
8% -
ights/Press-Releases/2010/7/Google-Sites-Has-Largest-Audience-in-Asia-Pacific-Region-Tencent-Captures-Highest-Share-of-Minutes
comScore Acquires Products Division of Nexius, Inc.
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has acquired the products division of Nexius, Inc., a leading provider of mobile carrier-grade solutions that deliver network analysis focused on the experience...
8% -
ights/Press-Releases/2010/7/comScore-Acquires-Products-Division-of-Nexius-Inc
comScore Acquires the Products Division of Nexius
Today, comScore announced the acquisition of the products division of mobile network analytics provider Nexius, Inc., called the Xplore product suite. I want to offer a few thoughts on why we are so excited about this news.
8% -
ights/Blog/comScore-Acquires-the-Products-Division-of-Nexius
Flash and Rich Media Ads Represent 40 Percent of U.S. Online Display Ad Impressions
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the Ad Metrix Creative Summary report, designed to provide detailed intelligence on the size, formats, and types of display ads being used by advertisers...
56% -
ights/Press-Releases/2010/6/Flash-and-Rich-Media-Ads-Represent-40-Percent-of-U.S.-Online-Display-Ad-Impressions
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