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comScore Releases Report The Rise of Social Networking in Latin America
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights...
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ights/Press-Releases/2011/9/comScore-Releases-Report-The-Rise-of-Social-Networking-in-Latin-America
comScore Reports June 2011 US Mobile Subscriber Market Share
comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending June 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung...
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ights/Press-Releases/2011/8/comScore-Reports-June-2011-US-Mobile-Subscriber-Market-Share
Japan Internet Users Spend Most Time on Blogs Worldwide
comScore Japan KK, a wholly owned subsidiary of comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on blog usage in Japan from its comScore Media Metrix service. The report found that in June 2011 more than...
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ights/Press-Releases/2011/8/Japan-Internet-Users-Spend-Most-Time-on-Blogs-Worldwide
comScore Releases First Public Report on Web Usage in Peru
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first public study of Internet usage in Peru based on data from its online audience measurement and media planning service, comScore Media Metrix. The study found...
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ights/Press-Releases/2011/6/comScore-Releases-First-Public-Report-on-Web-Usage-in-Peru
The Myth of Static IP
I’ve run into a handful of cases lately where distinct IP Address counts have been offered as evidence that comScore’s numbers underrepresented an audience. These are very easy cases to address, but their increasing frequency made me wonder if the “Myth...
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ights/Blog/The-Myth-of-Static-IP
Summer Travel Search: Are We There Yet?
Summer travel is a daunting prospect. Everything is packed: the planes, the hotels, the roads, and your cars (especially those with kids). We have all witnessed epic meltdowns by fellow travelers and travel workers alike, the heat and the impatience...
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ights/Blog/Summer-Travel-Search-Are-We-There-Yet
In Praise of Online Advertising
In my last Metrics Insider column, I wrote about the question of how advertising works. The column generated some great comments, and I got some very thoughtful responses via email; some of you even sent me papers on different components of ad effectiveness...
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ights/Blog/In-Praise-of-Online-Advertising
iPhone 4 Pre-Orders Flood VerizonWireless.com
On January 11, Verizon made the official announcement that it would finally offer the iPhone, and the consumer interest was immediate. The number of unique visitors to verizonwireless.com jumped 28% from the beginning of the year, and was 9% higher than...
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ights/Blog/iPhone-4-Pre-Orders-Flood-VerizonWireless.com
Top 10 Mobile Trends of 2010: Highlights from comScore’s Mobile Year in Review
Earlier this week comScore released our inaugural Mobile Year in Review report, a comprehensive 30-page report full of data, charts and graphs highlighting the key mobile media trends of the year in the U.S. EU5 (UK, France, Germany, Spain and Italy),...
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ights/Blog/Top-10-Mobile-Trends-of-2010-Highlights-from-comScore-s-Mobile-Year-in-Review
How To Get Brand Advertisers To Spend More On The Web
It’s high time our industry provide large branding advertisers with metrics that prove that the web offers just as much—if not more—ROI as traditional media. That’s the best way to convince them that it’s OK to shift large portions of their ad spending...
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ights/Blog/How-To-Get-Brand-Advertisers-To-Spend-More-On-The-Web
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