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How Retailers Can Close the Loop between Planning and Sales in a Cross Channel Environment
No time of the year is more competitive for retailers than the holiday season. With such concentrated advertising and buying activity, winning the hearts and minds of consumers is a challenge – but the potential payoff is huge.
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ights/Blog/How-Retailers-Can-Close-the-Loop-between-Planning-and-Sales-in-a-Cross-Channel-Environment
Cyber Monday Sees 3 Billion in Desktop Online Sales to Rank as Top US Online Spending Day in History
comScore today reported holiday season U.S. retail e-commerce spending from desktop computers for Cyber Monday 2017 and the holiday weekend following Thanksgiving. Cyber Monday reached $3.36 billion in desktop online spending, up 26 percent versus year...
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ights/Press-Releases/2017/11/Cyber-Monday-Sees-3-Billion-in-Desktop-Online-Sales-to-Rank-as-Top-US-Online-Spending-Day-in-History
comScore Announces US Launch of validated Media Essentials
comScore Announces U.S. Launch of validated Media Essentials™ (vME™) to Help Media Sellers Increase Advertising Inventory Sell-Through and Revenue
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ights/Press-Releases/2013/11/comScore-Announces-US-Launch-of-validated-Media-Essentials
comScore Reports February 2014 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2014. Apple ranked as the top smartphone manufacturer...
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ights/Press-Releases/2014/4/comScore-Reports-February-2014-US-Smartphone-Subscriber-Market-Share
comScore Reports November 2014 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for November 2014. Apple ranked as the top smartphone manufacturer...
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ights/Rankings/comScore-Reports-November-2014-US-Smartphone-Subscriber-Market-Share
How to Avoid the Creep Factor with IoT Technology
Last week comScore attended the Digital Analytics Association (DAA) Seattle Symposium hosted at the Microsoft Conference Center in Seattle, WA. The event included frequently visited topics such as location analytics, market research methodologies, and...
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ights/Blog/How-to-Avoid-the-Creep-Factor-with-IoT-Technology
Five Strategies for Effectively Marketing to the MultiPlatform Majority
In a world where multiple device usage is no longer the exception but the rule, the time has come for a new multi-platform approach to digital media measurement, planning, evaluation and optimization.
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ights/Blog/Five-Strategies-for-Effectively-Marketing-to-the-MultiPlatform-Majority
comScore Releases April 2014 US Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 67.6 percent of search queries...
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ights/Rankings/comScore-Releases-April-2014-US-Search-Engine-Rankings
comScore Reports March 2014 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and comScore Mobile Metrix®, reporting key trends in the U.S. smartphone industry for March 2014. Apple ranked as the top smartphone manufacturer...
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ights/Rankings/comScore-Reports-March-2014-US-Smartphone-Subscriber-Market-Share
comScore Reports August 2014 US Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for August 2014. Apple ranked as the top smartphone manufacturer...
8% -
ights/Rankings/comScore-Reports-August-2014-US-Smartphone-Subscriber-Market-Share
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