Search for "lp pat-5" returned 1546 matches

Asia-Pacific: One Region, Many Audiences

The centre of the online universe now lies in Asia-Pacific, more than 40% of the worldwide internet audience is now based in Asia-Pacific. The sheer size of this market makes it worth every marketer’s time to know this audience better. However the biggest...
8% - ights/Infographics/Asia-Pacific-One-Region-Many-Audiences

How mobile apps are distorting time


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Como vieron los Europeos la UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category...
8% - ights/Infographics/How-Europe-was-watching-the-UEFA-Champions-League

UK Leads Online Engagement across Europe

A comparison of online engagement across Europe shows that internet users in the UK spent the most amount of time online in December 2012. During the month, UK consumers spent more than 37 hours online on their PC, representing the highest of all 18 European...
8% - ights/Infographics/UK-Leads-Online-Engagement-across-Europe

Local Is Where Currency Begins

Measurement isn’t just about tracking viewership—it’s about driving decision making, especially at the local level. For local stations, impressions must reflect real audiences in real markets, because those numbers determine what gets bought, who gets...
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New Pharma Digital Marketing Benchmarks Reveal Significant Increase in Effectiveness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its seventh annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy...
8% - fts/New-Pharma-Digital-Marketing-Benchmarks-Reveal-Significant-Increase-in-Effectiveness

The best times to post on social have changed

So far, 2020 has placed a lot onto us. The reality is life is changing. It’s how we know we’re alive even as we may struggle to know what day of the week it is or what the current time is. (I know you just checked your phone to figure out both of these...
8% - fts/The-best-times-to-post-on-social-have-changed

2020 State of Gaming

The 2020 State of Gaming report includes 80 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
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The Score by Comscore

Gain a new unified perspective on TV Ad exposure time across Linear TV and CTV
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FlexPoint boosts CTV incremental reach by 23% for congressional candidate

FlexPoint used Proximic linear TV exposure segments by Comscore to reduce overlap between linear and digital ads.
8% - fts/FlexPoint-boosts-CTV-incremental-reach-by-23-percent-for-congressional-candidate