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Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada
Following the launch of Plan Metrix Multi-Platform in December 2018, new data from Comscore and Vividata provides advertisers ability to identify and reach online consumers based on their interests, attitudes and behaviors.
23% -
ights/Press-Releases/2019/4/Comscore-Releases-New-Advanced-Segmentation-Data-for-Digital-Audiences-in-Canada
Public vs Private Brands on Instagram
Apple Martin has a private Instagram account. Her mom, Gwyneth Paltrow, has a very public account (with 5.3M followers). “Mom we have discussed this,” Apple commented after Paltrow posted the shot below yesterday. “You may not post anything without my...
9% -
ights/Blog/Public-vs-Private-Brands-on-Instagram
Measuring More How Set-Top Box Data Paves the Way for Inclusive Measurement of Diverse Audiences
The idea of the United States as a “melting pot” isn’t new - it dates back to the 1780s. And if we look at the most recent U.S. Census data, it’s clear that the country’s multi-cultural mosaic is only getting more diverse. From 2010 to 2018, the Hispanic/Latino...
18% -
ights/Blog/Measuring-More-How-Set-Top-Box-Data-Paves-the-Way-for-Inclusive-Measurement-of-Diverse-Audiences
Comscore Reports Fourth Quarter and Full-Year 2018 Results
Comscore, Inc. (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the fourth quarter and full-year ended December 31, 2018.
7% -
ights/Press-Releases/2019/2/Comscore-Reports-Fourth-Quarter-and-Full-Year-2018-Results
Retail Colombia Top 10 propiedades en Social Media
Las empresas especializadas en la comercialización masiva de productos o servicios buscan adaptarse a los cambios tecnológicos y sociales que han modificado el comportamiento de compra de los usuarios, es por ello, que realizan grandes esfuerzos para...
18% -
ights/Blog/Retail-Colombia-Top-10-propiedades-en-Social-Media
Top 10 propiedades de Telecomunicaciones en Social Media de Argentina
En conjunto con Shareablee, presentamos los datos de audiencia y acciones en Facebook, Twitter e Instagram de las principales empresas de telecomunicaciones del país. Destacando los esfuerzos del rubro en considerar a las redes sociales como parte fundamental...
20% -
ights/Blog/Top-10-propiedades-de-Telecomunicaciones-en-Social-Media-de-Argentina
Comscore Sets Date to Announce Fourth Quarter and Full-Year 2018 Financial Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it plans to release its fourth quarter and full-year 2018 financial results on Thursday, February 28 after the U.S....
17% -
ights/Press-Releases/2019/2/Comscore-Sets-Date-to-Announce-Fourth-Quarter-and-Full-Year-2018-Financial-Results
La Industria Automotriz Donde estan los consumidores investigando
A medida que el panorama de las redes sociales evoluciona, el consumo de contenido e información digital también lo hace, permitiendo a las audiencias digitales la posibilidad de consumir contenido de múltiples maneras. Esto representa un desafío para...
9% -
ights/Blog/La-Industria-Automotriz-Donde-estan-los-consumidores-investigando
Liga Mexicana Quien es el campeon de las redes sociales
Entre enero de 2014 y octubre de 2018, las acciones de Instagram en cuentas deportivas crecieron más de 3000%. El dato evidencia que el marketing deportivo, con el fútbol como estrella, crece a pasos agigantados y nada parece detener su rumbo ascendente....
12% -
ights/Blog/Liga-Mexicana-Quien-es-el-campeon-de-las-redes-sociales
Implementation error results in omission of Pulpo Media
Due to recent dictionary issues, Pulpo Media did not appear in Comscore's Hispanics Ad Focus category for the months of October and November 2018. Pulpo Media has consistently held the #1 position in this category since July 2016.
8% -
ights/Press-Releases/2018/12/Implementation-error-results-in-omission-of-Pulpo-Media
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