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One reach digital: Audiencias sociales incrementales en México
Social Incremental, la nueva integración de datos de redes sociales en la herramienta de Comscore, permite a los medios consolidar en una única plataforma el alcance total de sus medios digitales y redes sociales, sin duplicidad de audiencia.
6% -
ights/Blog/One-reach-digital-Audiencias-sociales-incrementales-en-Mexico
Extrayendo el valor de la informacion en el Turismo
El pasado 23 de mayo, asistimos al Congreso de Marketing Turístico Travel Update 2024 en el Golfo de Morrosquillo, Colombia. Este evento se ha consolidado como un espacio fundamental para la capacitación y el desarrollo profesional en la industria turística.
27% -
ights/Blog/Extrayendo-el-valor-de-la-informacion-en-el-Turismo
Unlocking the future of Cross-Platform measurement
Advertising Week Europe 2024 has just finished, and what a great event it was! The spotlight was on the remarkable talents in our industry – congratulations to all the winners of the Future is Female Awards! The event also showcased innovative solutions...
13% -
ights/Blog/Unlocking-the-future-of-Cross-Platform-measurement
The strategic leap to unlock India s total digital audience measurement
On May 9, 2024, the Comscore Interact India took place in Mumbai and served as a pivotal gathering between clients and other industry leaders. This exclusive session underscored the transformation in internet users’ digital consumption, the challenges...
24% -
ights/Blog/The-strategic-leap-to-unlock-India-s-total-digital-audience-measurement
Los datos detrás del consumo de CTV en México
Comscore y el Consejo de Investigación de Medios se unieron para presentar los resultados de su estudio sobre Connected TV, Addressable Advertising y OTT en el país.
19% -
ights/Presentations-and-Whitepapers/2024/Los-datos-detras-del-consumo-de-CTV-en-Mexico
Comscore Reports First Quarter 2024 Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2024.
7% -
ights/Press-Releases/2024/5/Comscore-Reports-First-Quarter-2024-Results
Beyond Screens and Markets
For Comscore, our focus at the NAB Show went beyond screen type and markets to focusing on all audiences at scale. In particular, we highlighted the breadth of data we provide to enhance storytelling, and how we enable Station clients to reach advertisers...
13% -
ights/Blog/Beyond-Screens-and-Markets
Custom e-commerce
Comscore’s custom e-commerce measurement solution helps PayPal showcase its value to prospective merchants
14% -
e-Studies/Comscore-Custom-Solution-Measures-Online-Checkout-Conversion-Rates
Comscore Connected TV Insights
Comscore Connected TV Insights helps Company showcase incremental reach against streaming service competitors
22% -
e-Studies/Comscore-Connected-TV-helps-leverage-CTV-consumption-data-across-U.S.-households
Comscore Advanced Audience Reporting
A Global automaker seeks to identify the publisher partners providing the most reach to a unique psychographic audience segment to increase spend on networks where those audiences are consuming content and boost overall campaign ROI.
11% -
e-Studies/Comscore-Advanced-Audience-Reporting-Validates-Display-Video-Campaign-Delivery-for-a-Global-Automaker
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