Search for "lp pat-5" returned 1546 matches

Good News for Digital Publishers Most Have Low Levels of Non-Human Traffic

While there’s no doubt that ad fraud and Non-Human Traffic (NHT) will continue to be a significant concern for both the buy side and sell side, there is a silver lining for publishers. For the vast majority the overall incidence of NHT on their sites...
13% - ights/Blog/Good-News-for-Digital-Publishers-Most-Have-Low-Levels-of-Non-Human-Traffic

comScores Value of a Digital Ad Whitepaper Available for Download

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest whitepaper, The Value of a Digital Ad. Available to the public as a complimentary download, the paper discusses the key challenges preventing digital advertising from realizing...
8% - ights/Press-Releases/2015/2/comScores-Value-of-a-Digital-Ad-Whitepaper-Available-for-Download

Ad Fraud and Non-Human Traffic How Rampant is the Problem

If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT). It’s no secret that these issues do plague the industry, but just how rampant are they?
13% - ights/Blog/Ad-Fraud-and-Non-Human-Traffic-How-Rampant-is-the-Problem

comScore Ranks the Top 50 US Digital Media Properties for December 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform...
18% - ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-December-2014

Solving the Multi-Platform Video Measurement Challenge

Technological innovation occurs rapidly, and consumers have always been quick to adapt. One area this is especially true is digital video, as mass adoption of smartphones and tablets, combined with faster 4G internet speeds have fueled explosive growth....
8% - ights/Blog/Solving-the-Multi-Platform-Video-Measurement-Challenge

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed...
5% - ights/Press-Releases/2015/1/comScore-Brings-Independent-Metrics-to-Programmatic-Buying-to-Elevate-Quality-Inventory-and-Trust-in-Transactions

comScore Releases December 2014 US Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in December with 65.4 percent of search...
26% - ights/Rankings/comScore-Releases-December-2014-US-Desktop-Search-Engine-Rankings

comScore Releases Japan Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released Japan data from the comScore Video Metrix® service, showing that Google Sites, FC2 inc. and Kadokawa Dwango Corporation ranked as the top 3 online video properties...
13% - ights/Press-Releases/2015/1/comScore-Releases-Japan-Desktop-Online-Video-Rankings

comScore Reports November 2014 US Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for November 2014. Apple ranked as the top smartphone manufacturer...
8% - ights/Rankings/comScore-Reports-November-2014-US-Smartphone-Subscriber-Market-Share

Final Week of Online Holiday Spending Before Christmas Surges 18 Percent vs Year Ago

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 51 days of the November-December 2014 holiday season. For the holiday season-to-date,...
13% - ights/Press-Releases/2014/12/Final-Week-of-Online-Holiday-Spending-Before-Christmas-Surges-18-Percent-vs-Year-Ago