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Best Times to Post on Social: Food and Grocery Brands
For content strategists and social media managers, it can be difficult to schedule posts. When will the audience be most likely to engage? How do you capture the most attention on your content? What times are best for what social media platforms?
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ights/Blog/Best-Times-to-Post-on-Social-Food-and-Grocery-Brands
The Best and Worst Times for Sports Brands to Post on Social Media
For brands in the sports industry, or those wanting to partner with sports brands, it is essential to understand not only what content performs well, but when that content is most likely to be successful.
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ights/Blog/The-Best-and-Worst-Times-for-Sports-Brands-to-Post-on-Social-Media
Its All About the Audience
For the first time, we can consider wholistic approaches to maximizing reach across all screens & viewing experiences, ultimately driving better ROI and even a more optimal consumer experience. As the industry climbs to new heights in digital video consumption...
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ights/Blog/Its-All-About-the-Audience
Navigating the Future of Publishing
This year is shaping up to be pivotal for the media industry, with both significant challenges and opportunities for publishers. At the recent Digiday Publishing Summit (DPS) in Vail, industry leaders zeroed in on key issues such as engaging cross-platform...
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ights/Blog/Navigating-the-Future-of-Publishing
Reach Frequency and Beyond
As this season’s NFL audiences have shown, they continue to fragment across screens.
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ights/Blog/Reach-Frequency-and-Beyond
Top Trends to Keep an Eye on in 2024
As 2023 comes to a close, we share some valuable cross-platform insights to better inform and optimize your decision making in 2024.
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ights/Blog/Top-Trends-to-Keep-an-Eye-on-in-2024
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
Ad optimization and cutting through the noise in a crowded media year, key takeaways from the IAB Annual Leadership Meeting 2024
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ights/Blog/Ad-Optimization-and-Cutting-Through-the-Noise-in-a-Crowded-Media-Year
Consumer Demand for Rich Rewards Rises
The credit card market is highly competitive, with issuers offering rich rewards for consumer spending on issuer branded cards. Previously, consumers flocked to cards that were simple – that provided good rewards on all spending.
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ights/Blog/Consumer-Demand-for-Rich-Rewards-Rises
Publicis - Comscore Trainings
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ights/Events-and-Webinars/Course/Publicis-Comscore-Trainings
Prime Day 2020 on Social Media
Amazon’s Prime Day causes a lot of buzz on social media each year as shoppers take advantage of the deals. This year’s event was pushed back from the usual July dates to October 13 and 14th due to complications from the COVID-19 pandemic. Besides the...
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fts/Prime-Day-2020-on-Social-Media
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