Search for "mobile Metrix" returned 3003 matches

The Coronavirus Pandemic’s Relationship to Online Behavioral Shifts in Canada

Following our last update regarding digital media consumption during the Coronavirus pandemic, this article will highlight some of the major category changes reflected as of the week March 16 - 22, 2020.
26% - ights/Blog/The-Coronavirus-Pandemic-s-Relationship-to-Online-Behavioral-Shifts-in-Canada

Cooking and Organizing Are Top Screenless Activities During Pandemic

To get a pulse on consumer sentiment and offline behavior during the coronavirus pandemic, Comscore asked questions relating to the COVID-19 pandemic as a part of several of our syndicated surveys.
26% - ights/Blog/Cooking-and-Organizing-Are-Top-Screenless-Activities-During-Pandemic

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy...
26% - ights/Press-Releases/2014/7/New-Pharma-Digital-Marketing-Benchmarks-Show-that-Online-Pharmaceutical-Marketing-Continues-to-Drive-Brand-Awareness-Favorability-and-Conversions

Comscore and IHS Markit PlaceIQ and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale

With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across...
26% - ights/Press-Releases/2021/1/Comscore-and-IHS-Markit-PlaceIQ-and-TransUnion-Launch-First-Cookie-Free-Audience-Targeting-Solution-at-Scale

Comscore to Provide Deduplicated Connected TV Measurement for YouTube and YouTube TV

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it will be incorporating YouTube and YouTube TV measurement into its signature cross-platform service, Comscore Campaign Ratings....
26% - ights/Press-Releases/2021/8/Comscore-to-Provide-Deduplicated-Connected-TV-Measurement-for-YouTube-and-YouTube-TV

Unlocking the Advertising Power of YouTube

Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevity meets creativity, and engagement is measured in seconds.
26% - ights/Blog/Unlocking-the-Advertising-Power-of-YouTube

Gen Z social media e piattaforme quali sono le app piu utilizzate

Gen Z is well known for being social media savvy. But not all platforms are created equal, and with new trends emerging it can be hard to keep track of where Gen Z is spending its time. In this blog, we’ll walk through the apps where you’re most likely...
26% - ights/Blog/What-are-the-most-used-social-media-apps-among-Gen-Z

Shopping Features in Social Apps

Over the past decade, mobile has significantly transformed the digital commerce landscape and now accounts for nearly one-third of online retail spend. Retailers continue to optimize the mobile shopping experience, including rolling out new features such...
26% - ights/Blog/Shopping-Features-in-Social-Apps

Social Networking Accounts for One Third of All Time Spent Online in Malaysia

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest report on Internet usage in Malaysia including insights into the top online destinations, content categories and video viewing behaviors. The report found...
25% - ights/Press-Releases/2011/10/Social-Networking-Accounts-for-One-Third-of-All-Time-Spent-Online-in-Malaysia

Can Newspapers Turn Sizable Online Audiences Into Profitable Ones

In an earlier post, I examined the growth in online newspaper site visitors relative to the decline in print readership audiences, and to what degree readers of the print edition are migrating to online newspaper sites for their news, either exclusively...
25% - ights/Blog/Can-Newspapers-Turn-Sizable-Online-Audiences-Into-Profitable-Ones