Search for "mobile Metrix" returned 3001 matches

Comscore Announces Agreement with Vistar Media to Deliver Digital Out-of-Home Programmatic Audience Targeting

Comscore today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH).
19% - ights/Press-Releases/2021/10/Comscore-Announces-Agreement-with-Vistar-Media-to-Deliver-Digital-Out-of-Home-Programmatic-Audience-Targeting

Comscore Launches Predictive Audiences in Canada

Comscore is excited to launch Predictive Audiences in Canada – representing the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.
17% - ights/Press-Releases/2021/10/Comscore-Launches-Predictive-Audiences-in-Canada

TikTok challenge: no parar de crecer

Hace unas pocas semanas TikTok anunciaba que este pasado verano había alcanzado 1 billón (americano) de usuarios activos mensuales globalmente. Está claro que la aplicación es todo un éxito, pero veamos cómo ha sido su evolución histórica en usuarios...
55% - ights/Blog/TikTok-challenge-no-parar-de-crecer

Gambling online en peligro

La categoría Gambling qué incluye Loterías y Sorteos, Apuestas y Juegos de Azar ha tenido una evolución muy desigual durante los últimos años y ha quedado especialmente afectada por el año pandémico. En España siempre le hemos tenido especial cariño a...
19% - ights/Blog/Gambling-online-en-peligro

Trooh Turns to Comscore for DOOH Audience Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Trooh, a leading U.S. place-based media company connecting brands with millions of consumers on their daily journey out-of-home,...
39% - ights/Press-Releases/2021/10/Trooh-Turns-to-Comscore-for-DOOH-Audience-Measurement

2021 State of Gaming Webinar

View Comscore’s 2021 State of Gaming webinar to learn about the gaming landscape, actionable marketing ideas and consumer behaviors and attitudes across platforms. The 2021 State of Gaming webinar combines insights from Comscore’s new gaming survey, fielded...
34% - ights/Presentations-and-Whitepapers/2021/2021-State-of-Gaming-Webinar

Media Currencies The Past Present and Future

Much of the information and entertainment we consume is supported by advertising. Whether it’s television, websites, email newsletters, or social media messaging, chances are it is at least partially underwritten by advertising. And this is one of the...
11% - ights/Blog/Media-Currencies-The-Past-Present-and-Future

The apparel e-commerce landscape in the Asia-Pacific Region

In many corners of Asia, e-commerce is being re-invented; and fashion, which constantly reinvents itself, greatly contributes to this dynamic. Therefore, in this week’s edition of Comscore Snapshots, we look at apparel e-commerce sites, where users can...
23% - ights/Blog/The-apparel-e-commerce-landscape-in-the-Asia-Pacific-Region

Can cookie-free audiences perform as well as cookie-based ones

What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices that made sense and could be applied to CTV, digital, mobile, and podcast inventory?
21% - ights/Blog/Can-cookie-free-audiences-perform-as-well-as-cookie-based-ones

Comscore Becomes First Measurement Provider to Deliver Deduplicated Advertising Campaigns on YouTube and YouTube TV

Comscore is excited to announce it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens.
23% - ights/Press-Releases/2021/10/Comscore-Becomes-First-Measurement-Provider-to-Deliver-Deduplicated-Advertising-Campaigns-on-YouTube-and-YouTube-TV