Search for "mobile Metrix" returned 3003 matches

comScore Introduces Digital Analytix™ in Latin America

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today introduced comScore Digital Analytix™ in Latin America, providing an evolutionary solution in web analytics that enables digital marketers and analytics professionals to conduct...
17% - ights/Press-Releases/2011/7/comScore-Introduces-Digital-Analytix-in-Latin-America

comScore and PMB Announce Release Date for Second Fused Database in Canada

comScore, Inc. (NASDAQ: SCOR) and PMB Print Measurement Bureau today announced the release date of May 26 for their second fused database linking Canadians’ online media habits with other media consumption data, along with product and brand usage, all...
17% - ights/Press-Releases/2011/5/comScore-and-PMB-Announce-Release-Date-for-Second-Fused-Database-in-Canada

How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines

This year we are seeing the emergence of another form of display ad that resides further down the funnel, which we are calling the “Digital Endcap,” which refers to a display ad for a manufacturer appearing on a retailer’s website.
17% - ights/Blog/How-the-Digital-Endcap-Can-Help-Improve-Online-Retailers-Bottom-Lines

Reconciling comScore’s and Google’s Paid Click Data

Many investors are breathing a sigh of relief after Google announced earnings on Thursday beating the consensus street estimates. In recent months, investors have become understandably concerned that the decline in U.S. consumers’ spending could translate...
17% - ights/Blog/Reconciling-comScore-s-and-Google-s-Paid-Click-Data

Do GRPs Have a Place in Online Media?

In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On the midterm, one of the questions was: "Define Gross...
17% - ights/Blog/Do-GRPs-Have-a-Place-in-Online-Media

Centro DSP Adds Audience Targeting and Brand Protection Capabilities

Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of more targeting capabilities within its platform, powered by longstanding partners comScore (www.comscore.com) and DoubleVerify (www.doubleverify.com)....
17% - ights/Press-Releases/2017/6/Centro-DSP-Adds-Audience-Targeting-and-Brand-Protection-Capabilities

How comScore Activation Helps Marketers and Publishers

As new challenges emerge in the digital ad ecosystem, marketers and publishers may be wondering what effect the latest developments have on their advertising and packaging strategies. At comScore, we’ve received a lot of great questions from our clients...
17% - ights/Blog/How-comScore-Activation-Helps-Marketers-and-Publishers

Good News for Digital Publishers Most Have Low Levels of Non-Human Traffic

While there’s no doubt that ad fraud and Non-Human Traffic (NHT) will continue to be a significant concern for both the buy side and sell side, there is a silver lining for publishers. For the vast majority the overall incidence of NHT on their sites...
17% - ights/Blog/Good-News-for-Digital-Publishers-Most-Have-Low-Levels-of-Non-Human-Traffic

comScore Growth

comScore Networks Awarded Two Major Industry Honors as a Result of Strong Revenue Growth
17% - ights/Press-Releases/2004/10/comScore-Growth

Valentine's Day Online Study

Online Sales Rise in Key Gift Categories Leading up to Valentine’s Day
17% - ights/Press-Releases/2006/02/Valentine-s-Day-Online-Study