Search for "mobile Metrix" returned 3003 matches

Understand Campaign Delivery Beyond Demographics with vCE Behavioral Segments

While digital media – like traditional media – has historically been bought and sold based on a content property’s ability to reach a specific demographic audience, advertisers have increasingly turned to more sophisticated audience and behavioral targeting...
16% - ights/Blog/Understand-Campaign-Delivery-Beyond-Demographics-with-vCE-Behavioral-Segments

The Effect of Non-Human Traffic on Your Ad Campaigns ROI

This is the first in a series of blog posts on combating the industry issues of ad fraud, non-human traffic and viewability. These posts will break down key impacts to the advertising ecosystem and share how comScore is leading the way in tackling these...
16% - ights/Blog/The-Effect-of-Non-Human-Traffic-on-Your-Ad-Campaigns-ROI

Bringing Context to This Week’s Methbot News

When news about Methbot broke this week, it understandably sent waves of concern and confusion through the industry. However, while headlines suggest this is a major new phenomenon that has gone unnoticed by third-party measurement providers, that is...
16% - ights/Blog/Bringing-Context-to-This-Week-s-Methbot-News

Political Web Sites

Political Web Sites Have a Significant Impact on Americans’ Pre-Election Attitudes and Behaviors, comScore Reports
16% - ights/Press-Releases/2004/01/Political-Web-Sites

Canadian E-Commerce Spending Grows

Canadian E-Commerce Spending Grows By 20 Percent, Reports comScore Networks
16% - ights/Press-Releases/2004/05/Canadian-E-Commerce-Spending-Grows

Gamers Attractive Online Advertising Segment

comScore Study Reveals Gamers are an Attractive Online Advertising Segment
16% - ights/Press-Releases/2006/05/Gamers-Attractive-Online-Advertising-Segment

Importance of Search Engines


16% - ights/Press-Releases/2008/01/Importance-of-Search-Engines

Will Gen Z Turn Out to Vote in 2024

GenZ has been mobilizing to vote on issues they care about, like reproductive health, but data shows that their mobilization doesn’t always translate into votes for candidates. So how can candidates reach and persuade this group to vote in 2024? Understanding...
16% - ights/Blog/Will-Gen-Z-Turn-Out-to-Vote-in-2024

The Video World is Growing FAST

Comscore today released its 7th annual State of Streaming report, which shows a 21% increase in the number of CTV hours per household watched, rising almost 2B year-over-year in 2023.
16% - ights/Press-Releases/2023/8/The-Video-World-is-Growing-FAST

comScore and InsightXplorer Announce Exclusive Third-Party Alliance

comScore Inc. (NASDAQ: SCOR) and InsightXplorer today announced an exclusive third-party reseller alliance in the Taiwan market. This alliance will bring comScore’s global digital measurement products and services to the Taiwan market, while leveraging...
15% - ights/Press-Releases/2011/11/comScore-and-InsightXplorer-Announce-Exclusive-Third-Party-Alliance