Search for "mobile Metrix" returned 3001 matches

comScore Expands Industry Trust Solution for Programmatic to 44 Markets Around the Globe

comScore, Inc. (NASDAQ: SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent...
14% - ights/Press-Releases/2015/4/comScore-Expands-Industry-Trust-Solution-for-Programmatic-to-44-Markets-Around-the-Globe

Putting the Digital Advertising Future into Focus A QA with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital...
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An Inside Look at Sophisticated Invalid Traffic

Timur Yarnall, SVP Advertising Platforms & Corporate Development at comScore, recently contributed to an IAB Europe Blog and shared an inside look at Sophisticated Invalid Traffic. The interview was originally published by IAB Europe on November 8th.
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Online Consumer Reviews Impact Offline Purchasing Behavior


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comScore Elects Jeffrey Ganek to Board


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comScore and Starcom USA Release Updated “Natural Born Clickers” Study Showing 50 Percent Drop in Number of U.S. Internet Users Who Click on Displa...

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released the results of an update to its highly publicized “Natural Born Clickers” research, originally conducted two years ago in conjunction with media agency Starcom USA and...
14% - ights/Press-Releases/2009/10/comScore-and-Starcom-USA-Release-Updated-Natural-Born-Clickers-Study-Showing-50-Percent-Drop-in-Number-of-U.S.-Internet-Users-Who-Click-on-Displa

comScore Announces Launch of comScore AdEffx™ Suite for Digital Advertising Effectiveness

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore AdEffx™, an integrated campaign effectiveness measurement suite that enables clients to accurately “measure what matters” depending on their particular...
14% - ights/Press-Releases/2009/12/comScore-Announces-Launch-of-comScore-AdEffx-Suite-for-Digital-Advertising-Effectiveness

comScore Launches Audience Advantage™ Predictive Modeling Platform to Help Publishers Optimize Audiences for Digital Ad Campaigns

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore Audience Advantage™, a digital audience optimization platform that enables publishers to provide advertisers and media planners with the ability to...
14% - ights/Press-Releases/2010/2/comScore-Launches-Audience-Advantage-Predictive-Modeling-Platform-to-Help-Publishers-Optimize-Audiences-for-Digital-Ad-Campaigns

Smart TVs: Streaming’s Ultimate Catalyst

Smart TV growth continues to surge, reshaping the TV advertising landscape to allow for more precise targeting of key audiences.
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What is Advertising Addressability?

Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
14% - ights/Blog/What-is-Advertising-Addressability