Search for "mobile Metrix" returned 3001 matches

Online Measurement in a Privacy-Forward Future

Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.
12% - ights/Blog/Online-Measurement-in-a-Privacy-Forward-Future

Safely Navigating Election Advertising in 2022 A QA with L2 and Comscore

This Q&A with experts from L2 and Comscore offers insights on today’s political landscape, why the partnership was formed, and how the launch of a first-of-its-kind cookie-free audience solution based on voter insights offers safe and effective election...
12% - ights/Blog/Safely-Navigating-Election-Advertising-in-2022-A-QA-with-L2-and-Comscore

Sarah Hofstetter to Join comScore as President

comScore today announced that Sarah Hofstetter, former CEO of the award-winning marketing agency 360i from 2013 to 2018 and Chairwoman since May, will join the company as President, effective Oct. 4.
11% - ights/Press-Releases/2018/9/Sarah-Hofstetter-to-Join-comScore-as-President

comScore Industry Trust Solution for Programmatic Now Available in 44 Countries

comScore, Inc. (NASDAQ : SCOR) today announced that media sellers around the globe now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments through the use of trusted, independent...
11% - ights/Press-Releases/2015/4/comScore-Industry-Trust-Solution-for-Programmatic-Now-Available-in-44-Countries

Comscore Announces Strategic Investment by Charter Communications Qurate Retail and Cerberus

Comscore announces strategic investment by Charter Communications, Qurate Retail and Cerberus. The investment will accelerate the industry’s shift to census-based audience and impression measurement.
11% - ights/Press-Releases/2021/1/Comscore-Announces-Strategic-Investment-by-Charter-Communications-Qurate-Retail-and-Cerberus

Media Currencies The Past Present and Future

Much of the information and entertainment we consume is supported by advertising. Whether it’s television, websites, email newsletters, or social media messaging, chances are it is at least partially underwritten by advertising. And this is one of the...
11% - ights/Blog/Media-Currencies-The-Past-Present-and-Future

Comscore Reports Third Quarter 2022 Results

Comscore, Inc. (Nasdaq: SCOR), today reported financial results for the quarter ended September 30, 2022.
11% - ights/Press-Releases/2022/11/Comscore-Reports-Third-Quarter-2022-Results

Comscore Reports First Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2024.
11% - ights/Press-Releases/2024/5/Comscore-Reports-First-Quarter-2024-Results

Market-Level Campaign Measurement

CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
11% - ducts/Advertising/Market-Level-Campaign-Measurement

Comscore TV Personification

This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
11% - ights/Blog/Comscore-TV-Personification