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Comscore Elevates Veteran Data Scientist Dr Michael Vinson to Chief Research Officer
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that veteran analytics leader Dr. Michael Vinson has been appointed Chief Research Officer. In his new role, Vinson will continue...
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ights/Press-Releases/2021/4/Comscore-Elevates-Veteran-Data-Scientist-Dr-Michael-Vinson-to-Chief-Research-Officer
Kristin Sullivan-Stoesser to Moderate Panel at ARF Women in Analytics Event
Comscore is excited to announce that Kristin Sullivan-Stoesser, Vice President, Commercial, will be moderating a panel at the June 10, 2021 ARF ‘Women in Analytics’ event.
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ights/Press-Releases/2021/5/Kristin-Sullivan-Stoesser-to-Moderate-Panel-at-ARF-Women-in-Analytics-Event
Comscore Inks Agreement with Captivate for DOOH Audience Measurement
Comscore today announced an agreement with Captivate, North America’s leading location-based digital video network, to provide reporting from Comscore’s fast-growing digital out-of-home (DOOH) solution.
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ights/Press-Releases/2021/8/Comscore-Inks-Agreement-with-Captivate-for-DOOH-Audience-Measurement
Comscore Publishes New Research Examining Future of App Measurement
The past several years have seen significant evolution in both the web browser environment and the ecosystem of regulations, laws, and consumer awareness about privacy. That’s why Comscore is excited to publish its latest whitepaper exploring the future...
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ights/Press-Releases/2021/6/Comscore-Publishes-New-Research-Examining-Future-of-App-Measurement
Comscore Announces Expanded Relationship with Fox
Comscore today announced it has expanded and extended its relationship with Fox Corporation which includes Comscore’s National TV measurement. The multi-year agreement comes as a result of Comscore’s expanded data rights, driving increased measurement...
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ights/Press-Releases/2021/8/Comscore-Announces-Expanded-Relationship-with-Fox
GSTV Turns to Comscore for DOOH Audience Measurement
Comscore today announced an agreement with GSTV. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency by market and demo for GSTV’s national video network.
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ights/Press-Releases/2021/7/GSTV-Turns-to-Comscore-for-DOOH-Audience-Measurement
Online Measurement in a Privacy-Forward Future
Last Thursday, June 24, 2021, Google published an article that threw much of the online advertising ecosystem into confusion.
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ights/Blog/Online-Measurement-in-a-Privacy-Forward-Future
Comscore y Retargetly se unen para ampliar la solución de targeting sin cookies
Comscore is excited to announce it has partnered with Retargetly, the leading data intelligence platform in Latin America, to deliver the first cookieless targeting solution specifically tailored for the Latin America region.
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ights/Press-Releases/2021/6/Comscore-and-Retargetly-Partner-to-Extend-Cookieless-Targeting-Solution-in-Latin-America
Comscore Announces Spectacular Box Office Recovery in France
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced very positive news for theatrical exhibition in France, with our exclusive data demonstrating how the recovery of the movie theater...
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ights/Press-Releases/2021/6/Comscore-Announces-Spectacular-Box-Office-Recovery-in-France
IAB State of Data Town Hall: Measurement
IAB's 2nd State of Data Town Hall: Measurement addressed how to measure and attribute campaign performance without cookies and identifiers, and how to stitch together siloed data into a unified dataset. Industry experts, including Comscore's Chief Research...
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ights/Videos/Interview/IAB-State-of-Data-Town-Hall-Measurement
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