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Broadcast Industry Leaders Spearhead Investment in RUN3TV
In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company today announced they are leading a collective venture that...
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ights/Press-Releases/2024/4/Broadcast-Industry-Leaders-Spearhead-Investment-in-RUN3TV
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams
Livestreaming is one of the best ways for brands to get in front of the Gen Z audience. Not only does it have the Gen Z audience’s attention, but it often has their attention for hours at a time. As gaming livestream audiences continue to grow, brands...
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ights/Blog/Comscore-and-Thece-Partner-To-Measure-Advertising-Effectiveness-on-Livestreams
Comscore's 2024 State of Digital Commerce Report
Comscore has released its annual, research-based overview of key insights and trends from 2023 on digital e-commerce, mobile shopping, social and engaging the consumer throughout their journey.
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ights/Presentations-and-Whitepapers/2024/2024-State-of-Digital-Commerce-Report
Comscore at the 19th Annual Needham Technology Media and Consumer Conference
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that its executive leadership will participate in Needham & Co.’s 19th Annual Technology, Media and Consumer Conference.
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ights/Press-Releases/2024/4/Comscore-at-the-19th-Annual-Needham-Technology-Media-and-Consumer-Conference
Comscore To Announce First Quarter 2024 Financial Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the first quarter ended March 31, 2024 on Tuesday, May 7th at...
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ights/Press-Releases/2024/4/Comscore-To-Announce-First-Quarter-2024-Financial-Results
Navigating the Future of Publishing
This year is shaping up to be pivotal for the media industry, with both significant challenges and opportunities for publishers. At the recent Digiday Publishing Summit (DPS) in Vail, industry leaders zeroed in on key issues such as engaging cross-platform...
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ights/Blog/Navigating-the-Future-of-Publishing
Third-Party Cookie Deprecation Is Still on the Horizon
The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the deprecation of third-party cookies past 2024, but that it...
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ights/Blog/Third-Party-Cookie-Deprecation-Is-Still-on-the-Horizon
Comscore Reports First Quarter 2024 Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2024.
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ights/Press-Releases/2024/5/Comscore-Reports-First-Quarter-2024-Results
The future of cross-platform measurement
While consumers have accelerated their cross-platform behavior in the past 3 years, Comscore has been focused on solving the complexity of unified measurement to meet audiences where they are. Across planning, activating, measuring and learning, we have...
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ights/Blog/The-future-of-cross-platform-measurement
Elevating Measurement: Delivering on a Cross-Platform Promise
In today’s fragmented media landscape, there is a need for brands to reach their target audience irrespective of how they consume media across channels and devices. Providing deduplicated, unified measurement across media and screens to show true incrementality...
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ights/Videos/Interview/Elevating-Measurement-Delivering-on-a-Cross-Platform-Promise
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