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comScore Announces Launch of MMX Multi-Platform Indonesia

comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia with the introduction of data from its recently launched mobile consumer panel.
50% - ights/Press-Releases/2017/3/comScore-Announces-Launch-of-MMX-Multi-Platform-Indonesia

Measuring the Social Side of Display Advertising

James Muldrow shows what marketers and agencies are missing when it comes to measuring their social media display ad investments. During this session, he'll take a deep dive into comScore’s new Ad Metrix Social offering, providing details on the top social...
50% - ights/Presentations-and-Whitepapers/2011/Measuring-the-Social-Side-of-Display-Advertising

The 2012 Online Auto Insurance Report

comScore’s 2012 Online Auto Insurance Shopping Report provides a detailed analysis of the industry landscape, along with the behaviors, attitudes, and preferences of consumers shopping and purchasing auto insurance policies online.
50% - ights/Presentations-and-Whitepapers/2012/The-2012-Online-Auto-Insurance-Report

The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America: An Empirical comScore Study

The study addresses the key sources of discrepancy between server-based and panel-based data in Latin America and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences. Without appropriate...
50% - ights/Presentations-and-Whitepapers/2011/Impact-of-Cookie-Deletion-on-Site-Server-and-Ad-Server-Metrics-in-Latin-America

2011 Online Auto Insurance Report

comScore’s 2011 Online Auto Insurance Report Series is a two-part report that provides a detailed analysis of the industry landscape, along with the behaviors, attitudes, and preferences of consumers conducting auto insurance transactions online. The...
50% - ights/Presentations-and-Whitepapers/2011/2011-Online-Auto-Insurance-Report

The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study

The study addresses the key sources of discrepancy between server-based and panel-based data in Australia and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences. Without appropriate adjustments,...
50% - ights/Presentations-and-Whitepapers/2011/The-Impact-of-Cookie-Deletion-on-Site-Server-and-Ad-Server-Metrics-in-Australia-An-Empirical-comScore-Study

Beyond the Like

This presentation highlights the research that comScore has produced on measuring social media marketing effectiveness, leveraging comScore’s Social Essentials measurement capability.
50% - ights/Presentations-and-Whitepapers/2012/Beyond-the-Like

comScore Enters Auditing Process with CESP in France

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced today that it has formally entered into an agreement with the CESP (Centre d’Etude des Supports de Publicité) to begin the auditing of its audience measurement methodology...
50% - ights/Press-Releases/2012/11/comScore-Enters-Auditing-Process-with-CESP-in-France

State of OTT

Download this presentation where we present data collected via our Total Home Panel™, which is helping to fill in key measurement gaps in the OTT market and shed new light on which OTT content services are being watched across which media devices in U.S....
50% - ights/Presentations-and-Whitepapers/2017/State-of-OTT

Ad Technology: Latest Trends

As part of the panel discussion on the latest ad technology trends, Joe Nguyen shares key data and insights on the online audiences in Japan and ASEAN countries. He also sheds light on upcoming trends in the areas of viewability and Non-Human Traffic...
50% - ights/Presentations-and-Whitepapers/2014/Ad-Technology-Latest-Trends